Microsoft uses yet another tactic to stop people from using Google Chrome instead of Edge
After Windows users take the plastic off their new computers, Microsoft is still looking for ways to stop them from downloading Google Chrome. To compete with its rivals, the company is making a lot of effort to redesign Edge, its own browser, but nothing seems to be sufficient. When confronted with this circumstance, Windows is forced to act desperate.
Their most recent strategy is to use a pop-up window that appears when users use keywords like "Google Chrome Web Store" to search for the Google Extensions Store using Edge's Bing search engine.
When you do this search, a box will appear below the text bar, displaying the following message: “Enjoy your favorite extensions without changing browsers. Keep using them for top-notch performance with more privacy, productivity, and value. Try it now.”
Although Edge also has its own extension store, Google Chrome’s extension store is the most popular. In this way, Microsoft is trying to remind users that if they are looking for customization, they don’t need to go to Google’s browser but can customize their Edge window to their liking using the browser’s native extensions for the Windows ecosystem.
Although Google also uses somewhat similar techniques to encourage users using other browsers to switch to Google Chrome, the techniques used by Microsoft are known to be more aggressive or obvious. Among the resources they have used are pop-ups, banners, and even annoying ads. With decisions like these, Microsoft can only give an image of desperation.
Edge fails to impress users who prefer Google Chrome for its simple design and compatibility with Google tools like YouTube, Drive, Docs, etc., which are websites used by a large percentage of users.