You can change thousands of photos at once with Adobe's "Firefly Bulk Create" feature
Adobe introduced a new suite of enterprise-focused Firefly AI tools, led by Bulk Create, which can automate "tedious tasks" at scale, such as resizing, recoloring, or altering the backdrop of thousands of photos at once.
Author's Note: Adobe had created a public news piece regarding Bulk Create, but it had been deleted by the time of publishing. However, a PDF version of the announcement remained available. The corporation did not react to PetaPixel's request for comment.
Adobe says Firefly Bulk Create, aimed primarily at marketing, social media, and e-commerce companies, integrates existing tools like Generative Fill and Generative Expand into an easy-to-use interface that can automate what it calls "tedious tasks in the content production cycle" without requiring any technical expertise or coding ability, but without sacrificing a "high bar for quality."
Adobe claims that the tool can instantaneously remove backdrops from "thousands of product shots at a time" and then insert them into product pages or quickly construct other versions for various use cases, mostly by altering the background to any number of AI-generated alternatives.
The application may also scale assets so that they are compatible with several platforms, such as social media or website display advertisements. According to Adobe, Bulk Create can generate so many various variants of an asset that marketers would be able to simply personalize a campaign for not only a certain use case but also for unique clients.
"Firefly Bulk Create will be able to intelligently place creative components across any layout," the company claims. Hopefully, none of those results will mistakenly include bitcoin branding.
"Brands require a massive amount of content to remain competitive in the digital economy, and effective marketing today requires an efficient content supply chain across planning, creating, managing, activating, and measuring content for campaigns," Varun Parmar, general manager of Adobe GenStudio and Firefly Enterprise, says. "Adobe Firefly Bulk Create enables teams to efficiently create the hundreds of thousands of variations that are needed each year to provide highly personalized experiences and drive better conversion."
Adobe's Firefly tool may also adapt to a brand's campaign or design via bespoke models. It allows marketers to fine-tune the outcomes of Firefly by "safely training it with their own assets."
Bulk Create isn't the only new feature coming to Firefly. Adobe also announced that dubbing and lip sync APIs will be available this month, allowing companies to instantly translate dialogue into different languages while maintaining the original voice sound and matching the visual movement of the speaker's lips to make it appear as if the content was captured natively every time.
Adobe will also include a tool for automating layout creation by automatically inserting text and images in established templates, as well as the capacity to create "digital avatars" that may stand in for actual people in video material.