Lemon8, a substitute for TikTok in the event that it is prohibited, is becoming increasingly popular
Amid growing rumors of a possible ban on TikTok in several countries, ByteDance, the parent company of the popular video app, has started promoting its alternative app, Lemon8.
The platform, which has gained ground in recent months, is seeking to attract TikTok users by offering them a smooth transition to a new social network with similar functionality but with the advantage of being less subject to government restrictions, Axios reports.
While it's still too early to tell if the platform will be able to reach the same level of popularity as its big brother TikTok, its integration with TikTok and its engaging focus on visual content position the app as an interesting option in the event of tighter restrictions.
Lemon8 is a social app that shares features with TikTok but focuses more on static visual content and blogger-style posts, making it an interesting option for those looking to diversify their social media presence.
The app was launched in February 2023 and quickly became popular on the US App Store, ranking first in terms of downloads. With its attractive design and focus on inspiring content, the app has succeeded in attracting an audience looking for an experience similar to that available on other social networks but with a more relaxed feel and less focus on short videos.
Since November 2023, TikTok has been promoting the app on its platform through sponsored posts. In these videos, several creators explain how Lemon8 allows users to transfer their followers and data from the social network while keeping their username and other important details.
Lemon8’s promotion campaign is particularly significant at a time when the threat of TikTok being banned by governments in several countries is becoming increasingly tangible. In this scenario, ByteDance seems to be betting on the app as a way to keep its users within its ecosystem.
- Lemon8