Apple is about to overtake Samsung as the company that sells the most smartphones worldwide
The global smartphone market is very competitive, and Apple is very close to overtaking Samsung in global sales, according to the latest data from Canalys for the third quarter of 2024. Although Samsung is still the market leader, the gap has been narrowed significantly, largely thanks to the successful launch of the iPhone 16, which has been on sale for some time.
According to the data in the report, Apple showed strong growth in the last quarter, driven by demand for its new phones. In fact, the company had already overtaken Samsung at the end of 2023. However, despite the South Korean company regaining the throne in the following months, its reign seems to be in danger once again.
Samsung is still the global leader in sales, but the continued success of the iPhone 16 has allowed Apple to overtake it. The new iPhones have been well-received, in part due to performance improvements and innovations in their displays, making many users consider the iPhone 16 a good option.
For its part, Samsung has not been sitting idly by. With its latest launches and strong presence in key markets like Asia and Europe, the South Korean brand continues to hold its ground as the world’s largest smartphone manufacturer despite the numbers being very even.
What is clear is that the rivalry between Apple and Samsung will continue unchanged in the coming years. While Apple has managed to gain ground with the iPhone 16 and other devices, Samsung does not plan to give up its lead easily. With new product launches and major events like Black Friday and Christmas approaching, the two tech giants will continue to battle for the crown of the global smartphone market.