Snapchat Adds Google's Artificial Intelligence to My AI
Snap has announced a partnership with Google to leverage its AI models and add them to Snapchat's My AI smart assistant.
The integration of Gemini AI models into the My AI chatbot is expected to lead to significant performance improvements and broader capabilities than before.
Snapchat had launched its My AI chatbot for its users in 2023 powered by OpenAI’s GPT models. However, the upgrade to Gemini will make the bot more capable of understanding and working with text, images, and videos, which is expected to increase user engagement with the bot on a daily basis.
“This partnership with Google Cloud reinforces what’s important to our community,” Snap CEO Evan Spiegel said in a press release . “Snap’s mission is to empower people to express themselves, live in the moment, discover the world, and have fun together.”
“Gemini models now power millions of multimedia interactions in Snapchat every day, allowing Snapchatters to better engage with My AI with built-in accuracy and safety,” added Thomas Kurian, CEO of Google Cloud.
Thanks to Gemini's advanced models, the My AI chatbot will help users take photos or videos of anything and ask about it, features similar to tools and features Google already offers.
It is worth noting that there has been a partnership between Google and Snap that goes back more than ten years, even before generative AI models were widely available to the public as they are now.