Amazon Launches Project Amelia, an Artificial Intelligence Assistant for Sellers
Amazon sellers now have access to an AI assistant designed to help them grow their business by answering questions about their metrics and helping to solve problems that arise.
Codenamed Project Amelia, the assistant is built on Amazon Bedrock and is available in beta for sellers in the US starting now.
Amazon is giving select US sellers immediate access, followed by a broad rollout across the US.
Later this year, the feature will start rolling out to additional countries and in languages other than English.
Amazon explains that the goal of Project Amelia is to provide sellers with tools that can then manage and grow their businesses.
Sellers can retrieve information, such as sales data and customer traffic information, and ask questions to the assistant, which provides a summary of metrics in response to the question, including recent sales, units sold, and website traffic, and compare these metrics to the same time last year.
Sellers can also ask follow-up questions, such as those focused on single product sales, growth, and customer traffic, among other things.
The smart assistant helps solve problems, in addition to helping with other tasks. For example, Amazon sellers can ask questions and get personalized guidance.
If necessary, the smart assistant can connect the seller to Amazon's support team to help investigate the issue, making the assistant in this case seem more like a traditional chatbot.
Project Amelia could later provide additional task management assistance to sellers or may offer to resolve the issue on the seller's behalf, Amazon says, without providing details or a timeframe for launch.
“We are always striving to provide our selling partners with powerful tools and capabilities, enabling them to start and grow successful businesses with greater ease,” said Mary Beth Westmoreland, Vice President of Worldwide Selling Partner Experience at Amazon.
“By leveraging the power of generative AI, we are creating technologies that improve how sellers manage and grow their businesses. Innovative solutions like Project Amelia reduce the time, effort, and resources sellers need to manage their businesses, leaving them more time to build useful products and delight customers,” she added.
Project Amelia comes after the launch of an AI chatbot targeting consumers called Rufus.
On the consumer side, Amazon is leveraging AI to help customers find the right clothing and boost product reviews, among other things.
On the seller side, Amazon has previously offered generative AI tools to help them create product listings, along with tools to create AI backgrounds for those who advertise on Amazon.