Google SEO updates explained
Google is changing the search engine as we know it because of artificial intelligence, so if everything changes, what will happen to your company, it's time to become realistic, and if you're comfortable with SEO, it's time to adopt geogenerative engine optimization because it's coming and that's why today I'm sharing the best ways to improve the new version of search with AI and frankly I'm doing it now so you don't pay for it later Hello.
which Google is currently testing which is called the generated search experience to significantly reduce organic traffic to website blogs and for many keywords because now searchers can get the exact answer they are looking for from Google's AI to categorize the new results generated by AI in sge, you have to implement Geo but first you have to understand what these AI models are actually looking for, so in September of 2023, Google updated The main goal of its own useful content is to stop the endless flow of vomiting
Content and sanitation frankly that used to stem from the raw mix of TBT chat and manipulation of basic SEO tactics, it changed one of the primary tenants instead of evaluating useful content that people wrote for people, they have now dropped all elements of Abraham Lincoln and are simply looking for useful content created for people, and in March of 2024, Google took another step forward and even de-indexed websites and blogs that were full of generic AI writings other than Useful which shows that quality is always more important than quantity. Talk
About this later and the reason is that google AI gathers different websites and collects all this information to answer user queries in a natural way because it wants to provide the most accurate information and then present it in an AI generated answer at the top of the page and there's a few links and what you want to do is be one of the few links you provide as part of an AI answer but the hard part is that sge doesn't seem interested with typical SEO techniques and tactics for that, even if you rank on the current version of search results,
You may be taken back to page four when SGE is rolled out, so what SGE seems to appreciate are the simplified answers that give the searcher exactly what they are looking for. So, if you remember the experience of experience, reliability, and trustworthiness, and in case you don't know that this is the thing we're currently practicing for SEO, you want to create content from your own experience, so it's actually new, you need to create credibility and trustworthiness experience while still This applies to Geo and is applied in a different way because AI exists in this mix in a world where everything can be created
Using AI, chbt, Gemini or Sora, what will ultimately be valuable and what cannot be created with a truly human AI experiment and trustworthiness cannot be created and this is reflected in our own experience in the SGE test and from the studies that I will cover today, it is clear that SGE prioritizes the credibility and trustworthiness of your content, remember that Google does not want to publish fake content because because if it pulls out of your article, it needs to make sure of its authenticity and if it displays your website as one of the few links in the sge answer, it wants to make sure
that you don't spread fake news, and now that you know what sge and the new version of search prioritize, let's get into the exact strategies for geolocation optimization so that you can be one of those links, well, first, create content that targets long keywords more specifically, the better because the way people search in Google is change We no longer just write a single word, for example, if you want the best facial cleanser, few of people only apply facial cleanser, for example I will write the best facial cleanser for sensitive skin and also use a tool
It's called audience answer so I can research all the different ways people ask these questions about a specific topic or key, I'm going to be posting a video with all my favorite tools coming soon, so make sure to subscribe and turn on notifications once you know everything The different types of questions people are looking for, type them in Google and then ask them to create an AI response and then scroll down and look at the follow questions and other questions that suggest All of them are usually long questions and record all of these too, and once you have a list of the most important questions that
People are looking for it on your topic or about your business, then you have to create content that specifically addresses those keywords and long questions, it can be in the form of a blog and what I do The most common recommendation is a video but we'll talk about that later, so going back to blogs, you can create a blog for each of these questions but it can be a lot and don't forget to use these questions like both literally in the title metadata of your blogs but the thing Which may be a good idea if you don't want to rewrite all your blogs is to create a blog with an FAQ section or just add all
These specific questions to the FAQ section and that way you know you can exit when people search for these specific more niche keywords and remember not to rely on AI to write all these blogs because with the latest Google update Google is already viewing and deindexing websites that have AI renewed content so don't you want a real experience so you can build that real trust since sge answers only show A few links in the carousel, it may be technically difficult to categorize them in those sites but
There's hope because a recent study showed that 94% of the time SG shows websites are different from regular organic results, so that's a huge opportunity if you're not currently ranked on the first page in organic results, so you definitely want to pay attention and do everything from SEO practices to cover here as well as tried and true SEO best practices, well, so it triggered the best way to get to the first page. From Google earlier, and if you guessed that the video is right, creating videos is the easiest way to rank on
And I think YouTube is next, it's the biggest social opportunity of the next decade and I "obviously I've been saying this for 5 years since I had the bosom of my YouTube agency group, and it's very good to be validated, you know what I mean and despite all the crazy changes coming from Google, our customers still get tens of thousands of views from Google search every month if not more, and this trend is only increasing because if you think While Google updates may ruin some blogs and websites on the left and right, a well-optimized, manufactured YouTube video still has a higher chance of FD landing.
On the first page of Google versus a traditional article, and one in five searches on Google contains videos on YouTube, and that will increase, and again, as I said to all my clients, we got all their videos on the first page of Google and they bypass all the blogs trying to fight for that space. Oh and other people don't really mention this but YouTube videos including my clients are also indexed in other search engines including being and duckling.
Okay, I'm going to cover long- and short-form video tactics more specifically in a little bit, but I want to keep playing around and sharing what we also know about generative engine optimization, so Princeton University did a study to help determine which aspects of the blog that SGE is most concerned with what they consider trustworthy, so they tested nine ways to improve SGE, and that's what they found. You can see there's no improvement is that our baseline gets about 19 questions. One of the visibility questions, and the two methods that saw no results were keyword stuffing or adding unique words are hallmarks of traditional SEO optimizations.
Although it was a great way to improve our existing content. Google has been particularly moody lately and sge is still in its infancy so things can also change overnight, so what works well according to this study The biggest winners they were testing were by adding bids to your website and they saw that it improved your position by 41% by pairing statistics such as cited and cited sources and technical terms paired with easy-to-read, compelling, and reliable writing.
It can dramatically increase the odds that the AI will find value in your article or web page and then categorize it in its answer Remember that Google wants to know that your information is trustworthy, does not want to spread fake news and you have to tell it Search Google how trustworthy you are, and if AI doesn't find you valuable, no one else will do it because no one will see your website, so the technology that won't lose Its value is of course the original video and specifically YouTube videos with your original human insight.
Well, let me start with short videos, so think about short YouTube videos which by the way also appear on Google sometimes, so if you can only create short content, do that and make sure you optimize your titles, captions, and metadata with the right long tail Obviously, keywords are an easier way to do on YouTube and that's why short YouTube clips also appear on Google a lot as well as don't forget That Google owns YouTube and if you like how I put my metadata in a video, I gotta
Now the best and fastest way to get to Google is long videos, for me are videos that are 5-10 minutes long, think regular YouTube videos, video articles or longer podcasts but
The reason why the long video is so valuable and is evergreen now and in the future is that it's hard to replicate if you have a real human like what I'm doing now and he shares my insightful truth my real experience here would be very difficult to replicate in AI because I only know all these things based on all my experience in marketing over the last ten years and all I've learned just through testing and experience My YouTube agency transmits All my clients to Google and YouTube and Google can't replicate that because it's a robot that lives in The Ether and think about it, it's always been YouTube
Something that Google favorites and it's hard not to see why I mean people love watching YouTube videos you're watching this video now YouTube is never going to disappear like the last time you saw bad journalism about YouTube like YouTube is not going to be like Tik Tok and it's going to be banned at all you know it's an essential part of the soul of our culture and we're literally looking for everything from how we get to know our sports music to entertainment all of that and it has This really surprised me but every demographic from generation alpha teens to generation Z for all YouTube is the preferred social media platform
There in the United States it is the second largest social media platform worldwide after Facebook and it is also the second largest search engine in the world at the moment and it is really the only real one. search and social platform, so if you create a good video on YouTube, you already cover all your bases so that you can end up taking over most of the digital real estate, and the reason I dedicate my entire agency to YouTube is because it has the least competition for brands and businesses, think about the brands and businesses you like and how often they post
real content on their YouTube channel, which is not an ad, and if you want to know more about why you should start a YouTube channel and you should start creating content, go check out my video on why YouTube is accepted, so to summarize what we know now, the best way to improve location is the first goal of long keywords because the way people search is changing and you want to be more specific so you can find the exact audience that Looking for you.
Second, use video because the video appears more and more in the new version of the search as well. Third, let Google know that you are trustworthy by adding quotes and citations of people, magazine articles, and other sources that are really reliable because Google doesn't want to spread fake information and you have to let it know that you are trustworthy and don't forget that what you covered previously still applies but is weighted differently and you have to appear a little differently, and gone are the days when you could have a website and things full of ads and use artificial intelligence to write this content like not The use of artificial intelligence, I mean in terms of
Technical that you can use AI to write but you have to add a lot of human insight otherwise Google will scan that they are using their AI to search for your AI and they will know if it is AI so I'm a real human because after all in a world where AI-powered human insight is what matters if you need help launching your YouTube channel, producing a YouTube strategy, scripting, publishing, uploading, and testing AB Or anything contact me.