Disney enters the world of games through the Epic Games portal
Disney's investment in Epic Games
Disney recently announced a $1.5 billion investment in Epic Games, the company behind Fortnite. Disney revealed in a statement that it is collaborating with Epic Games to create a whole new world of gaming and entertainment. This partnership aims to provide consumers with opportunities to play, watch, shop, and interact with content, characters and stories from Disney, Pixar, Marvel, Star Wars, and Avatar.
The Expanded World of Entertainment
This new world of entertainment allows players to create unique Disney-style stories and experiences and share content in their favorite ways. Disney CEO Bob Iger is delighted with this collaboration, noting that it combines beloved brands with Fortnite's transformational gaming experiences.
Unreal engine and collaboration
The new entertainment world relies heavily on Epic Games' flagship Unreal Engine, which Disney currently uses to produce movies, video games and content for Disney theme parks around the world. This isn't Disney's first collaboration with Epic Games, as they've previously collaborated to bring characters from Marvel, Tron, and Star Wars to Fortnite.
Growing opportunities
Neither company has revealed the Epic Games valuation after Disney's investment. Currently, Chinese tech group Tencent owns 40% of Epic Games, while Sony owns just over 5%. Tim Sweeney, CEO of Epic Games, emphasized the collaboration's goal of creating an ongoing, open, and interoperable ecosystem that integrates the Disney and Fortnite communities.
Conclusion
Disney's investment in Epic Games marks an important entry into the gaming industry, providing tremendous opportunities for growth and expansion. With the use of Unreal Engine and the collaboration between these two giants, the future of gaming and entertainment looks promising.
Q&A Section
1. Why did Disney invest in Epic Games?
Disney's investment in Epic Games aims to capitalize on the lucrative gaming market and leverage Fortnite's popularity to create new gaming and entertainment experiences for consumers.
2. How will the collaboration benefit Disney and Epic Games?
This collaboration allows Disney to expand its reach into the gaming industry while providing Epic Games access to Disney's extensive library of characters and stories, enhancing content offered in Fortnite and beyond.
3. What role does Unreal Engine play in the collaboration between Disney and Epic Games?
Unreal Engine is the foundation for the new world of entertainment, enabling the creation of immersive gaming experiences with Disney brands and iconic characters while ensuring high-quality graphics and performance.
Disney's $1.5 billion investment in Epic Games signals its entry into the gaming world, promising exciting collaborations and growth opportunities. Find out more about this partnership and its impacts.