How to check and track app placements?
Introduction
In order for the mobile app to reach the top of Google Play and the App Store for specific key search terms, you must optimize the text metadata and graphic elements on the app page. Here you can make an analogy with website optimization: you can't do SEO once and hope for results, it's a systematic effort.
The importance of monitoring application placements
There's great competition in stores: in 2022, users downloaded more than 485,000 apps every minute. Therefore, you should constantly monitor who appears in the search results for the keywords above you and analyze why this is happening.
Why do you need to check app placements?
It is necessary to monitor the placement of the application and see it in the store for several reasons:
- to ensure that the app is indexed (Google Play and the App Store crawl, view, and rank the app page according to detected keywords);
- to record placement changes for specific keywords and adjust the app page instantly.
Regular monitoring of situations and visibility of the application with the Radaso agency will help to collect statistics and think about the promotion plan in the store.
A free way to track your positions
This method is the simplest but the most time-consuming. You must enter a search term in the search bar and find your app in the results. This way, you can check the placement of the app in Google Play and the App Store.
This method has several advantages:
- You can see which center the app ranks for a particular order.
- It is possible to compare your app with competitors' apps. Based on the analysis can draw conclusions about the presence of errors and eliminate them.
The free method also has some drawbacks, such as it takes a lot of time to check all orders, and it is also a chore.
What are the parameters of the application to check?
The number of installations during a certain period affects the placement of the application in stores. According to our estimates, about 65% of installations from search come from the top three applications.
To understand how to optimize an app in the store, you need:
- Monitor their positions on critical search terms;
- Competitor monitoring;
- Analysis of current optimization, classification, and other parameters.
You should search for current rating, optimization, current reviews, competitors by keywords, and campaign statistics.
Developers can improve their app's visibility and ranking by tracking important search terms, analyzing competitors, and adjusting the app page accordingly. This systematic approach, whether conducted manually or with the help of paid tools, is vital to maintaining competitiveness in the market where visibility into research results is critical to success.
Conclusion
In conclusion, tracking app placements is an important aspect of app store optimization. With increasing competition in app stores, regular monitoring and improving your app's visibility can make a big difference.
Q&A Section
Q1: How often should I track my app placements?
A: It is recommended that you track your app placements regularly, at least once a week, to stay informed of any changes and adjust your optimization strategy immediately.
Q2: Are there any disadvantages to the free way to track situations?
A: Yes, the free method can take a long time because it requires manual checking of each search term. In addition, it may not provide comprehensive insights compared to paid tools.
Q3: What are the basic parameters that need to be analyzed to improve the application?
A: Key parameters include placement monitoring for important search terms, competitor analysis, current optimization evaluation, evaluation, reviews, and campaign statistics.
Learn how to improve your mobile app's visibility with expert insights on app placement tracking, selection of important search terms, and competitor analysis. Stay competitive in app stores with systematic monitoring.