Google supports advertisers with artificial intelligence
Introduction
Google has announced significant improvements to its advertising platform by integrating its advanced language model, Gemini. This language power is now actively elevating conversational experiences within Google's advertising framework. This latest update aims to make it easier for advertisers to efficiently create niche campaigns.
Gemini's influence on advertising
Gemini's language capabilities simplify the process for advertisers, enabling them to craft targeted campaigns across different platforms, including search networks, and rapidly expanding their reach. Google designed the conversation experience to help create Search Network campaigns with a chat-based tool.
Create ad campaigns
The tool uses your website's content to shape Search Network campaigns by creating relevant advertising content, including assets and keywords. In addition, it suggests images tailored to your campaigns using AI.
AI-powered advertising tool
Google confirms that all AI-generated images are subject to advertiser approval prior to campaign launch. Trial access to the Google Ads chat experience is currently available to all English-speaking advertisers in the US and UK. Global reach for English-speaking advertisers is set to roll out in the coming weeks, with plans to expand access to additional languages in the following months.
Google integration of artificial intelligence in advertising
This new tool joins Google's AI-powered suite of tools for advertisers. A few months ago, the company introduced a set of tools called Product Studio, which leverages artificial intelligence to create product images. These tools allow merchants and advertisers to leverage AI capabilities to create new product images based on written prompts, optimize low-quality images, and remove distracting backgrounds.
Conclusion
In its ongoing quest to integrate AI into its products, Google is introducing innovative features. The company recently added three AI-powered features to Chrome, including organizing tabs, customizing the browser's appearance, and typing assistance, such as reviews or social media posts.
Q&A Section
Q1: How does the Gemini conversation experience benefit advertisers?
Gemini's conversation experience simplifies the process of creating high-quality search campaigns, requiring minimal effort from advertisers.
Q2: When will universal access to the conversation experience be available for languages other than English?
Google plans to expand global reach for English-speaking advertisers in the coming weeks, with additional language support expected in the following months.
Q3: What other AI-powered tools does Google offer advertisers?
Google provides a suite of AI-powered tools, such as Product Studio, that enable advertisers to create product images and improve the overall quality of the campaign.
Explore Google's latest advances in advertising with Gemini, an AI-powered language model. Discover how this tool improves conversation experiences and simplifies the process of creating high-quality campaigns across search networks. Stay on top of Google's ongoing integration of AI into ads.