Top 10 Ecommerce Websites in the United States
Amazon, Walmart, and eBay are likely to come to mind when you think about ecommerce in the United States. These are, of course, the mega-brands that have not only made it big in their own country but have also achieved international success, with customers familiar with them even in areas where they are not (yet) available.
Given the extensive success of many American e-commerce firms, it comes as no surprise that the United States is a global e-commerce leader. This is largely due to the early adoption of e-commerce as a mechanism for brands and merchants to sell their products to the vast, geographically dispersed population of the United States.
Because of this early acceptance, customers gradually warmed up to the idea of online shopping, eventually becoming advocates and voracious online shoppers, long before many other countries had begun to move in this way.
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With such a huge head start, it's no surprise that Amazon, which was founded by Jeff Bezos in 1994, is the global leader, ranking in the top three of most countries' top e-commerce sites. Amazon was the forerunner, one of the first to sell products online, and since then, everyone has been following in their footsteps.
Top 10 E-Commerce Sites in the United States
Using SimilarWeb's web analytics platform, we've compiled a list of the top 10 performing e-commerce sites in the United States as of January 2020.
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The list includes obvious competitors such as Amazon, eBay, and Walmart, as well as a diverse range of brands spanning categories such as handcrafted goods, electronics, fashion, and home and garden.
1. Amazon
2.73 billion monthly visitors are estimated.
Amazon is not only the most popular e-commerce site in the United States, but also in most other countries. Amazon began as a small e-commerce site selling books in 1994 and has since grown to dominate the bulk of e-commerce categories, including computers and gadgets, books and literature, and even television and movie streaming.
In the United States, Amazon customers have access to the whole range of Amazon products, including books, music, electronics, fashion and accessories, tools and hardware, sporting goods, and pretty much anything else. Furthermore, Amazon Prime members in the United States can get these items with free one-day or two-day shipping.
The number of monthly visits is estimated to be 855.82 million.
eBay, another e-commerce pioneer, was founded in 1998 and has a big head start in the global quest for e-commerce domination. eBay has been the leading online marketplace for more than 20 years, the first of its type and the largest in the world, providing users with an online platform to buy and sell just about anything they can imagine, while staying loyal to their original goal.
Today, eBay leads areas such as electronics, vehicles, clothing, collectibles, and more, offering free delivery on many items through auctions, straight from companies, and verified sellers.
3. Walmart
The number of monthly visits is estimated to be 468.96 million.
Walmart has been a household name in the United States since the 1960s, when it first established itself as a low-cost mega-warehouse. It has since grown to become the world's largest retail corporation, with locations in 50 states and a significant e-commerce presence in the United States, Canada, and Mexico.
Walmart's online consumers can choose from a wide range of products in areas such as electronics, baby products, fashion, pharmacy, and auto parts, making it an appealing platform for customers of all types. Customers in the United States can even get a Walmart branded credit card to save even more money on their purchases.
4. Craigslist
The number of monthly visitors is estimated to be 342.56 million.
Despite solely serving the United States, Craigslist is the largest classifieds site in the world, having been founded in 1995. Users can browse a variety of sections on Craigslist, including jobs, housing, stuff for sale, items wanted, services for sale, services wanted, gigs, resumes, and discussions, to buy or sell.
Craigslist has an interesting mix of leading categories, ranging from the anticipated, such as news and media, and electronics and technology, to the questionable, such as adult services and credit lending, with an extremely broad range of commodities and services posted.
5. Target
Monthly visitation are estimated to be 258.34 million.
After Walmart, Target is the second-largest department store in the United States. It has over 1800 stores across the country and a robust e-commerce platform that allows clients to access the entire range of target products and services both online and in-store.
Target is a consumer goods retailer that sells everything from fashion to home décor, food, electronics, hygiene products, and much more, having a strong presence in the fashion and apparel, as well as the home and garden sectors. Target is currently a big player in banking and finance, thanks to the Target RedCard.
6. Etsy
The number of monthly visits is estimated to be 266.31 million.
Etsy is a marketplace founded in the United States that specialises in the sale of handmade or vintage goods as well as one-of-a-kind factory-made things. Etsy's e-commerce site allows individuals and businesses to sell a variety of items, including art, apparel and accessories, cuisine, bath and cosmetic products, toys, and a variety of other unique items.
Etsy, which was founded in 2006, is the world's 19th largest marketplace, a noteworthy achievement given its particular focus. Fashion is the most popular category among users on the platform.
7. Best Buy
Monthly visitation are estimated to be 192.70 million.
Best Buy is another US business with a long history dating back to the 1960s. Best Buy began as a consumer electronics shop and has now expanded to include stores across the United States, as well as Canada and Mexico.
Best Buy now offers a diverse selection of products to its clients, including electronics, appliances, furniture, fitness, travel, baby products, and more. Despite their extensive range of products, they are best recognised as a consumer electronics corporation, ranking third in the world for computer electronics and technology e-commerce.
8. Macy’s
165.29 million monthly visitors are estimated.
Macy's is a US fashion behemoth that began as a brick-and-mortar store in the 1990s and has since grown to become a global brand with locations in many countries and an e-commerce site that ranks first in the world in the fashion and apparel category.
Macy's e-commerce site offers a wide range of accessories, shoes, beauty goods, cosmetics, women's, men's, and children's clothing, as well as home and décor items. They've also introduced their own credit card, marking the online retailer's first foray into the financial services industry.
9. Home Depot
Monthly visitation are estimated to be 147.15 million.
Home Depot is the largest home improvement supply retailer in the United States, with locations across the country as well as in Canada and Mexico, as well as an e-commerce store in each of these countries. It is now the world's second-largest home and garden e-commerce site.
Home Depot is the go-to site for home improvement supplies in the United States, offering products such as new appliances, bathroom and kitchen remodelling items, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans, construction products, and related services.
10. Wish
Monthly visitation is estimated to be 111.62 million.
Wish is a unique addition to the list since, unlike many of the other brands mentioned, it is largely a mobile marketplace where small businesses and manufacturers may sell directly to consumers through the Wish platform. Electronics, family, beauty, and home decoration are the four core categories of the Wish marketplace.
Wish, which was founded in 2010, has risen quickly to the top of the market, dominating sectors such as computer equipment and technology, adult products, and video games, consoles, and accessories.