Increase Sales with the Best CRM Software for Teams in 2025
In today’s fast-paced business world, boosting sales is the name of the game. Whether you’re running a small startup or managing a sprawling enterprise, the right tools can make or break your success. Enter Customer Relationship Management (CRM) software—a game-changer for teams looking to streamline processes, nurture leads, and close more deals. But with so many options out there, how do you pick the best CRM software for your team to increase sales? Don’t worry—I’ve got you covered.
Why CRM Software is a Must for Sales Teams
Before we jump into the best CRM picks, let’s talk about why you need one in the first place. Imagine trying to juggle customer emails, track leads, and manage sales pipelines—all with sticky notes and spreadsheets. Sounds like a nightmare, right? That’s where CRM software steps in. It’s like a digital assistant that organizes everything, so your team can focus on what they do best: selling.
A good CRM does more than just store contact info. It helps you track every interaction with prospects and customers, automate repetitive tasks, and provide insights to fine-tune your sales strategy. According to a Salesforce study, businesses using CRM software see sales increase by up to 29%, productivity jump by 34%, and forecast accuracy improve by 42%. Those are numbers you can’t ignore.
For teams, the benefits are even bigger. A CRM centralizes data so everyone’s on the same page, reduces miscommunication, and ensures no lead slips through the cracks. Whether your team is in the office or spread across the globe, the right CRM can supercharge collaboration and sales performance. Ready to find the perfect one? Let’s explore the top contenders.
What Makes the Best CRM Software for Sales Teams?
Not all CRMs are created equal. The best ones for increasing sales share a few key features:
- Lead Management: Tools to capture, track, and nurture leads through the sales funnel.
- Pipeline Visibility: Clear, visual dashboards to monitor deals in real time.
- Automation: Features that handle repetitive tasks like follow-up emails or data entry.
- Team Collaboration: Shared access to customer data and communication tools.
- Analytics: Insights into sales performance and customer behavior.
- Scalability: The ability to grow with your business without breaking the bank.
- Ease of Use: Intuitive interfaces that don’t require a PhD to navigate.
With these in mind, I’ve rounded up the best CRM software options for 2025 based on functionality, user reviews, and their proven ability to boost sales. Let’s dive into the list!
The Best CRM Software for Teams to Increase Sales
1. Salesforce – The Industry Titan
When you think CRM, Salesforce probably comes to mind—and for good reason. It’s been a leader since 1999, and its Sales Cloud is a powerhouse for teams aiming to dominate sales.
- Why It’s Great for Sales: Salesforce offers robust lead scoring, pipeline management, and AI-driven insights via its Einstein tool. It’s perfect for teams that need advanced features and customization.
- Team-Friendly Features: Collaboration tools like Chatter keep everyone connected, while mobile access ensures your reps can sell on the go.
- Pricing: Starts at $25/user/month for the Starter plan, scaling up to $330/user/month for Unlimited.
- Best For: Medium to large teams with complex sales processes.
Salesforce is ideal if you want a CRM that grows with you. Its vast ecosystem and integrations (think Slack and Google Workspace) make it a no-brainer for tech-savvy teams. Just be prepared for a learning curve and higher costs as you scale.
2. HubSpot Sales Hub – The Free-to-Premium Powerhouse
HubSpot is a fan favorite, especially for teams on a budget. Its free CRM plan is surprisingly robust, and the paid Sales Hub tiers add serious sales-boosting muscle.
- Why It’s Great for Sales: Free email tracking, meeting scheduling, and a clean pipeline view help teams close deals faster. Paid plans add automation and predictive lead scoring.
- Team-Friendly Features: Shared inboxes and live chat tools make collaboration seamless across sales and support.
- Pricing: Free forever with paid plans starting at $90/month/seat (billed annually).
- Best For: Small to medium teams looking for value and scalability.
HubSpot’s simplicity and generous free tier make it a top pick for startups. As one user put it, “It’s like having a sales assistant that doesn’t need coffee breaks.” Upgrade when you’re ready for advanced features.
3. Zoho CRM – Affordable and Feature-Rich
Zoho CRM strikes a perfect balance between affordability and functionality, making it a go-to for teams that want bang for their buck.
- Why It’s Great for Sales: AI-powered Zia predicts sales trends, while omnichannel tools (email, social, phone) keep reps connected to prospects.
- Team-Friendly Features: Canvas lets you customize dashboards, and extensive integrations with Zoho’s suite unify your workflow.
- Pricing: Starts at $14/user/month, with a free tier for up to 3 users.
- Best For: Small to midsize teams needing flexibility.
Zoho’s low cost and high customization make it a winner. It’s especially handy if you’re already using other Zoho products like Zoho Books or Zoho Desk.
4. Pipedrive – Sales-Focused Simplicity
Pipedrive is built with one goal in mind: helping sales teams sell more. Its visual pipeline is a standout feature that keeps deals moving.
- Why It’s Great for Sales: Drag-and-drop pipeline management, AI automation, and email tracking simplify the sales process.
- Team-Friendly Features: Customizable pipelines and team dashboards ensure everyone knows their role.
- Pricing: Starts at $14/user/month with a 14-day free trial.
- Best For: Sales-driven teams who value ease of use.
Pipedrive’s straightforward design is a hit with reps who hate complexity. “It’s like a sales roadmap,” one user said. Perfect for teams that want to hit the ground running.
5. Freshsales – AI-Powered Growth
Freshsales by Freshworks blends simplicity with AI smarts, making it a rising star for sales teams.
- Why It’s Great for Sales: Freddy AI scores leads and predicts deal success, while built-in email and phone tools streamline outreach.
- Team-Friendly Features: 360-degree customer views and team dashboards keep everyone aligned.
- Pricing: Starts at $15/user/month with a 21-day free trial.
- Best For: Growing teams needing actionable insights.
Freshsales is a great middle ground—easy to use yet packed with features. It’s a solid pick if you want AI to do some heavy lifting without breaking the bank.
6. Monday CRM – Visual and Flexible
Monday.com isn’t a traditional CRM, but its sales-focused platform is a hit with teams who love visual workflows.
- Why It’s Great for Sales: Customizable boards track leads and deals, while automation saves time on follow-ups.
- Team-Friendly Features: Collaborative boards and integrations with Slack and Zoom unify your team.
- Pricing: Starts at $10/seat/month with a free tier for 2 users.
- Best For: Creative or project-oriented sales teams.
Monday CRM shines for teams who want flexibility. It’s less about rigid sales processes and more about tailoring the tool to your workflow.
7. Zendesk Sell – Service Meets Sales
Zendesk Sell blends sales and service, making it ideal for teams that prioritize customer relationships.
- Why It’s Great for Sales: Smart lists prioritize high-value leads, and built-in calling boosts outreach efficiency.
- Team-Friendly Features: Seamless integration with Zendesk Support ensures a unified customer experience.
- Pricing: Starts at $19/user/month with a 14-day free trial.
- Best For: Teams with a strong customer service focus.
If your sales strategy hinges on happy customers, Zendesk Sell delivers. It’s a natural fit for businesses already in the Zendesk ecosystem.
How to Use CRM Software to Boost Sales
Picking the right CRM is just the start. To truly increase sales, your team needs to use it effectively. Here’s how:
1. Centralize Your Data
Dump the spreadsheets and get all your customer info into the CRM. This gives your team a single source of truth, reducing confusion and missed opportunities.
2. Automate the Busywork
Set up workflows to handle repetitive tasks—like sending follow-up emails or assigning leads. This frees your reps to focus on selling. For example, Pipedrive’s automation can cut manual work by hours each week.
3. Master Your Pipeline
Use visual tools to track deals at every stage. Salesforce and Pipedrive excel here, letting you spot bottlenecks and prioritize hot leads.
4. Leverage Analytics
Dig into reports to see what’s working. Freshsales’ AI can tell you which leads are most likely to convert, while Zoho’s Zia flags sales trends.
5. Train Your Team
A CRM is only as good as the people using it. Invest time in onboarding—HubSpot offers free training resources to get you started.
6. Personalize Outreach
Use CRM data to tailor pitches. Zendesk Sell’s customer insights, for instance, help reps craft messages that resonate.
Real-World Success Stories
Still on the fence? Check out these examples:
- Wavy Salon Management: Using Zendesk, they hit an 89% customer satisfaction score and a 25% conversion rate. “We’re growing with focus,” co-founder August Charpentier told Zendesk.
- Momentive: Switching to HubSpot Marketing Hub Enterprise streamlined their complex systems, speeding up lead response times and boosting sales efficiency.
These wins show that the right CRM, paired with smart execution, can transform your sales game.
Choosing the Right CRM for Your Team
So, which CRM is best for you? It depends on your needs:
- Budget-Conscious? Go with HubSpot or Zoho.
- Sales-First? Pipedrive or Freshsales.
- Big and Complex? Salesforce.
- Visual Thinkers? Monday CRM.
- Service-Driven? Zendesk Sell.
Take advantage of free trials—most of these platforms offer 14–30 days to test the waters. Involve your team in the decision, too. A CRM they love is one they’ll actually use.
The Future of CRM and Sales in 2025
As we roll through 2025, CRM tech is evolving fast. AI is getting smarter, integrations are tighter, and mobile access is non-negotiable. Tools like Salesforce’s Einstein and Freshsales’ Freddy are just the beginning. Expect more predictive analytics, voice-activated features, and seamless workflows to keep your team ahead of the curve.
Final Thoughts
Increasing sales doesn’t have to feel like climbing Everest. With the best CRM software for teams, you’ve got a trusty guide to lead the way. Whether it’s Salesforce’s power, HubSpot’s versatility, or Pipedrive’s simplicity, there’s a tool here to fit your squad. Start small, experiment with a trial, and watch your sales soar.
What’s your next step? Pick a CRM from this list, rally your team, and get ready to crush those sales goals. Have a favorite CRM or a success story to share? Drop it in the comments—I’d love to hear from you!