How to increase CPC in Google Adsense
One of the most important topics for bloggers is how to legally increase the click cost in Google Adsense or so-called CPC . At the beginning, it is worth noting that Adsense ads , which are also a great way to make money , are the source of Internet profit.
We will determine how to get the best rates and ensure an increase in Google Adsense revenue.
10 Google AdSense Optimization Techniques to Increase Your Revenue
How to Increase CPC in Google Adsense
Most themes, like SEO Plus, offer various options for displaying ads, which encourages bloggers to display an excessive amount of ads without thinking about how it will affect their earnings or force them to terminate their accounts altogether. To control them, we must acknowledge the diversity of advertising places. Is it fair to use every site dedicated to advertising?
Advertising on your website ( RPM ) is worthless without clicks, and you’ve probably noticed that you’re making pennies on it. However, what guarantees do you have that a visitor will click on an expensive ad when your site has a variety of ads ranging from expensive to cheap and you’re distributing them in different places?
In this case, Google AdSense, which is displayed on your blog, of course, seeks to make money, so if you install only two or three ads on your entire site and they have a high click price, you can be sure that each click will boost your income.
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How much is per click in Google Adsense?
We must first understand some basics before we can answer this question:
Advertising placement sites
Most website owners are eager to place ads on their homepage, but it stands to reason that visitors won’t go there because they will instead search search engines for specific keywords that will take them directly to the articles. Take advantage of this and place your best articles on your homepage. Only at Hydra.
The first paragraph and the two following are the best places for Google Adsense ads to appear when readers first land on your post.
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Advertising Analysis
The definition of Ads Analysis is all the dedicated Google Adsense channels, each public unit has a separate channel that allows you to track it and extend your follow-up period for a whole month so that all the data is clear to you to keep the most profitable units.
Search for advertising words
For this, I recommend using the amazing and accurate Simrash tool. You will gain a lot from using it because it will show you the terms that advertisers are showing ads on and the advertiser's goal from them, for example, that you have a certain program on Google Play. Will you get paid once someone views the ad or clicks on your app? No
The goal is to get downloads or reviews for the app. If you succeed in achieving your goal, you will get the full or lost click fee (there is a click that is not counted). For example, let's say you created a post about a certain type of browser and one of the phrases contains ads. For the advertiser, you are targeted, and in this case, your visitors are targeted. Your article will be downloaded if the browser likes it.
Another example is that you could create an article about getting a domain from NameShape or Godaddy . There will be ads for buying domains in your article. You will earn if a visitor buys a domain as a result of the ad, and you will also earn if you provide your referral link so that they can buy the domain directly from you.
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Increase Google AdSense Earnings
To provide their readers with additional value as well as unique information and topics – what Google AdSense loves most – every blogger should start by choosing the topic they are most skilled in. Is that the only gain though?
Of course not, this is not enough. Instead, you should target a profitable niche that is easy to verify, allowing Google AdSense to provide us with a comprehensive analysis of the typical earnings for each niche and allowing you to determine the costs of each keyword you want to target.
There are also what we refer to as the most expensive keywords in Google Adsense; you may come across certain terms with click values of over $300, but is this service available to everyone? We reject your request as well.
In our previous articles, we mentioned that a blogger should not immediately focus on making money, but should first create his website and determine his area of expertise. Therefore, it is acceptable to follow expensive terms because in the end they will only be found in foreign content.
Writing about foreign topics is competitive, but you can break into this niche if your articles have good content, are comprehensive and in-depth.
Let’s first define CPC or “cost per click” before we get into the best strategies for increasing your AdSense CPC. These are ads from Google’s advertising program, which you’ll be familiar with if you use Google AdSense on your websites. Google gets paid by advertisers who use AdWords for every click on their ads.
You receive a portion of what advertisers pay Google when you include AdSense blocks on your websites and blogs. This is 68% of the current bid price for the ad. In other words, if someone pays Google $2 for every click on a particular ad for a certain period of time, you will receive $1.36 every time a visitor to your site clicks on that ad if that person was paid to Google by that person who placed it on your page.
What you need to do is try to optimize your CPC so that every time a visitor clicks on the ads on your web pages and blog posts, you earn as much money as possible. One way to do this is to have Google show the most valuable ads on your pages. You have no control over the purchasing power of the ads displayed because Google makes this decision based on several factors related to your website, blog, and blog post.
CPC and CTR (click-through rate), which is the percentage of visitors who click on an ad rather than just reading the page content and ignoring the ad, are the two key factors here. A high CTR is often better than a high CPC.
So, a 2% CTR with $0.75 CPC ads is better than a 1% CTR with $1.20 CPC ads (2 visitors per 100 ad clicks). With the former, you’ll earn $10.20 (68% of $15) per 1,000 visits, while with the latter, you’ll earn only $8.16. CTR matters, not just CTRs. How many clicks do you make on average?
These are just examples, and your revenue per 1,000 visitors will depend on how relevant your AdSense ads are to your audience and where they are placed on your website. While there are many things you can do to increase your CTR, let’s first focus on how to attract the highest-paying ads with the highest CPC.
Best High CPC Keyword Explorer Tool
Gain reliable traffic
These are our top tips for increasing your AdSense CPC . Many people forget about them or just bring them up at the end. In my opinion, users won’t click on ads related to your niche if they don’t focus on them enough. Make sure your traffic is interested in what you’re advertising.
Many website owners use Google AdSense believing that it will serve up relevant ads. This is true, as you will soon discover. While you may mistakenly believe that failing to prove relevance to your website will not affect your CPC , your CTR will certainly. Those who click on ads that are not related to the term or used to find your website.
One of the criteria that Google takes into account when determining which websites receive the highest paying clicks is definitely the click-through rate of the ads you serve. When your AdSense ads are updated on a URL, the higher the click-through rate for that URL, the higher the cost per click you are likely to receive.
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Advertisers are Google AdSense customers, and the company will take all reasonable measures to ensure that these paying advertisers get good value for money or an appropriate click-through rate. Your click-through rate may be low if you are unable to attract readers who are deeply interested in the topic of your web page or blog post. Read this article to get more traffic to your blog.
Additionally, some of these visitors may click on ads just out of curiosity rather than making a purchase. Google AdSense’s terms of service are very strict, and if you get too many clicks on your website without conversion, you risk having your account permanently suspended for sale.
Your website must be relevant to a particular keyword to receive ads targeting that term. It is also important that your site visitors are interested enough in the topic at hand to click on the ad to make a purchase.
Otherwise, Google will evaluate your site’s performance in its own unique way, and you may see fewer high-cost-per-click ads on your pages. To make sure your blog or website visitors are promoting your unique niche, check the direct links and ads they click on.
Conduct a search
The second tip for increasing AdSense CPC is equally important. You need to find the best keywords for your niche through research. Advertisers bid on keywords to use AdWords. Their ads will show higher in Google SERPS the more they pay per click for a particular keyword. Niche is irrelevant. What matters is how much each advertiser is willing to bid to rank their ad at the top of the page or even at the top of the first page of Google search results for a particular keyword.
Take what you get: As mentioned earlier, you can’t decide which AdWords ads you want to see in your AdSense blocks. Google makes this decision based on how relevant your page is to the keyword. You may get ads that appear on page 1 or page 20 of the SERPS. Your 68% share is also higher because the cost per click for an ad on page 1 is much higher than for an ad on page 20.
So choosing the right keywords for your AdSense pages and the semantics you use on them is a crucial step. To determine the meaning of your page, Google uses an algorithm very similar to its LSI algorithm. The ads you run on that page or blog entry will be tied to how Google’s algorithm interprets the information on that page. If you want to target expensive keywords, pick one and base the entire page on it.
AdSense SEO Basics: Your title tag, meta description, H1 header, and at least one H2 header should contain your desired term. Your image’s “alt” attributes should also contain your target keyword. The terms you use on your page should be semantically related to it. When it comes to AdSense, traditional SEO strategies undoubtedly help ensure that you get the highest CPC (cost-per-click) ad on the page.
Do your research and identify the keywords that are targeted by the highest CPC ads in AdSense. If you want to receive the highest CPC ads for these keywords, optimize your web pages or blog posts for them. However, the content of the entire domain is also important.
The whole field is important.
Google is a smart company and will therefore take into account the general topic of the domain. You cannot publish pages on many different topics and expect to get relevant ads on each one. Google will consider the overall authority of your site and how relevant it is to the highest paying keywords. Since Google cares about its ads, a site with authority may benefit from more expensive terms.
Based more on the content of that single page than the overall authority of your website or blog for the primary target term, if your site is not seen as focused on a particular keyword, you can set low-cost keywords.
Be reasonable in your AdSense revenue expectations because Google will not give you the highest CPC ads until you are sure that your site will provide customers with a quality service that will attract clicks from people interested in the product or service you are promoting. You can convince Google’s algorithms that your domain is an authority on the particular keyword you are targeting to raise your average CPC.
Balancing content length and ad block numbers
On your page, you are free to place as many AdSense blocks as you want. However, unless your content or blog posts are long enough to justify them, avoid adding too many ad units. Remember the information you just read: Google distributes ads based on your content!
You may notice that your page contains irrelevant ads and even some generic ads if your content is not enough to provide Google’s algorithm with enough information to block your ad. These are generic ads that are not relevant to your niche and will significantly lower your average CPC. Since all ads will be more focused on their topics and have a higher average CPC than if two or more blocks were posted, many users find that one or two ad blocks on short content pages produce better results.
Review your ad placement
The top of your website, the middle, the bottom as a footer on every page, or anywhere else you choose are all viable placement options for ads. In most cases, Google loads the first space with the highest-paying ads it wants to serve you. Are you aware of the order in which the different elements on your blog or website page load? If not, check the source code (Ctrl+U) or raise an issue with your theme builder.
Google will detect the first AdSense block in the source file. The highest CPC ad will often be served in that block, with lower CPC ads served in blocks that load after that.
AdSense Split Ads
Split testing will be helpful to determine the best strategy for increasing your AdSense CPC. Run two weeks with just one ad block and then two weeks with two. Your CPC should be only one higher because that should contain highly profitable ads, in theory. Additional split testing
- Four block vs one header ad
- Text Ad vs Video Ad
- One ad at the beginning of a post versus another ad at the end.
- Compare different positions
- Use channels (see next tip)
If your in-house ads perform well even when you use a vertical ad, then it suggests that people explore more of your blog before clicking on the ads. To avoid being converted from the content they are looking for, many people will refrain from clicking on the vertical ads. After reading your blog content, people may be more willing to click on the ads.
In this case, one or two AdSense ads at the end of the post or at the bottom of the page may perform better than those at the beginning. You may earn more by placing just one ad block in a location that testing has shown is likely to get the most clicks, considering that Google will likely give the highest AdSense CPC to the first ads posted on your page.
So how do you determine which ad sets work best?
Use AdSense Channels to Increase AdSense CPC
You can use AdSense channels to set up your experiments. To determine the cost per click and click-through rate for specific ad blocks, you can create custom channels. Over the course of two to four weeks, evaluate the success of each channel and build your AdSense strategy based on the results. Your channels can be made up of ad blocks or individual ads.
This gives you the option to move or remove any blocks on your website that aren’t performing well. Google may show the highest paying AdSense ads to those who perform best. This is so that they get the most exposure possible when promoted. Bidding high for a particular keyword will get you to the top of page 1 of Google SERPS for that term as well as in the ad blocks of your top performing web pages.
You can set CTR and CPC for each of your ad blocks or even individual ads using custom channels. If there are four ads in a row in the same spot on your page, you can determine if one banner ad pays more than the sum of the four ads. Channels can be set up to compare ad sizes.
AdSense for Text, Images and Video
Keep in mind that some users prefer text ads over image ads and some prefer video ads when testing and analyzing your custom channel. Many people intentionally ignore AdSense ads because they assume they will be text links. However, they may click on an image and then click again to view an interesting video. Videos are classified as image ads by Google, and clicking “play” on a video registers a click. All that is required to start the video is the first press of the play button.
Always remember that since you only pay when a visitor clicks, you don’t have to worry about what they do next. To get that click! It doesn’t matter if the video doesn’t play or is of terrible quality. You get paid for the click! Your goal when using AdSense is to get visitors to click. Your job is to increase your CPC when looking for strategies to improve AdSense CPC.
Many people who would never consider clicking on a text ad will watch a video ad simply because it’s more interesting. Testing the many ad formats AdSense offers is crucial for this reason. While some have their own ways of doing this, most commonly by running optional ads for a short period of time and comparing the results, channels may be the most effective option for you.
Why does Google suggest image and video ads?
Only one image or video ad can be displayed at a time; unlike text ads, image ads cannot be displayed in rows. This makes one ad the main focus for the visitor. The most popular brands are promoted by advertisers, manufacturers, and service providers. In their AdSense ads, they may use a logo or another image.
Additionally, this suggests that they are more likely to produce videos to advertise their businesses. These ads typically pay more per click than regular text ads, but only if the video material is relevant to the topic of your page.
Increase AdSense CTR to Earn More Online
AdSense CTR, as we mentioned earlier, is the percentage of site visitors who click on an AdSense ad. So, your CTR is 0.2% if you get 20,000 visitors per month and 40 clicks on your AdSense ads. If 500 people click on your ads, your CTR is 2.5 percent. Regardless of your CPC, you want the highest CTR possible.
Here are some additional income models from the blog post we introduced at the beginning. If Google pays you an average CPC of 40 cents, the examples above would result in monthly earnings of $16 and $200. You can earn $32 to $400 per month if you can raise your CPC to 80 cents. The higher your CTR, the better for you because you have more influence on this than you do on CPC with your ad placement!
Some people use AdSense on multiple websites to make hundreds of dollars a month. Even with just one blog, you can still increase your income by applying some common sense and placing your AdSense ads on the pages of your website or blog where visitors are likely to spend the most time.
Heat maps are used.
This information can be found in “heat maps,” visual representations of web pages that show where visitors tend to spend the most time and click the most. By placing your AdSense ad or ad block in the most visited places on your website, you should get the majority of clicks, a better CTR, and therefore more revenue!
For more details on how to use them to increase your AdSense CPC and CTR on any website or blog, check out our post on heatmaps. Honestly, your CPC will only be affected if Google’s crawlers deem the ad essential (e.g. in the header or near the top of the page as Google sees it). Although, as paragraph 5 above, it may have an impact on your CTR.
A heatmap shows you which areas of your page visitors are most likely to hover over, and more sophisticated versions can show where they clicked as well. You can see that the navigation, newsletter, and content titles saw the most action in the example provided by the link above. You don’t know if the same visitors clicked on ads, but you can find out by using your own heatmap software. You can try ClickTale , a nice version, for free.
Best Ways to Increase AdSense CPC: General Advice
In conclusion, here are some general Google AdSense tips:
Avoid link unit advertising, which consists of a single link that, when clicked, displays several other ads (often 5). When they double-click and then see an ad, visitors get stuck. They either leave your website or stop clicking on similar links after learning the lesson.
To restrict ads from specific competitors or even ads related to your niche, use the Competitive Ads Filter. Why give visitors the option to go to a different website that offers what you do? AdSense ads can be blocked from specific URLs or even entire categories.
Ad Review Center You can also choose to restrict ad categories that don’t typically pay much per click. With this, you can prevent AdSense from showing ads for categories that aren’t relevant to your website or that you’d rather promote directly.
Advertising Platform: Whether your blog is viewed on desktops, laptops, tablets, or mobile phones, it usually has a minimal impact. However, mobile advertising sometimes offers a higher cost per click; if you have this option, take advantage of it. Make sure mobile searches can reach your website.
Improve the quality of your site: The better your website or blog is for Google’s algorithms or crawlers, the higher AdSense CPC ads Google is likely to provide you. Use Google+ and other social media sites, work on building high-quality backlinks, and leverage keywords and other on-page SEO as appropriate. Higher CPC ads for your niche are more likely to be served later. The extra work can be worth a lot of money!
Top Strategies to Increase AdSense CPC: Summary
The best techniques for improving your AdSense CPC on your website or blog basically fall into one of three categories:
Get accurate traffic statistics. Google places its highest-cost CPC ads on high-traffic websites.
Focus on terms on your page that are the most expensive for AdWords users.
To improve your AdSense CPC, use channels.
Place your ads strategically so that Google places them where users are most likely to click and work hard to increase your CTR (click-through rate), which can convince Google to show you your highest-paying AdSense ads.
If you follow these steps, you should be able to increase your AdSense CPC on your website. Even when everything isn’t under your control, if you put in the effort and know what Google is looking for when they place their AdSense ads, you should be successful in getting the highest CPC. Keep in mind that your AdSense income will increase as a result of your optimization.