Top 8 Customer Experience Platforms to Grow Your Business
The customer experience will govern future work. Companies will have to work harder than ever in 2023 to stand out from the competition by exceeding customer expectations. According to a recent survey, 60% of customers who have done more business with a company cited good customer service as the reason behind their decision. Although this is lower than 2017 statistics, which showed a preference for companies that provide exceptional customer service at 68% , however, still shows that more than half of customers in all industries prefer these companies.
Customer Experience Management (CX): What is it?
Designing ways for customers to provide feedback and for the brand to act upon entails managing the customer experience. When there is a need to fix a problem with the product or service you offer, the procedure helps achieve customer satisfaction. Brands can learn from customer experience management the kinds of changes that can be made to a product or service.
As important brand differentiating factors, customer experience has overshadowed price and product. Even if importance cannot be ruled out, trying to tackle several problems at once will exhaust any workforce. To fill gaps, brands require an automated customer experience program.
To provide effective service to your customers, you can organize, automate, and collect data insights with a powerful customer experience platform. Customer experience solutions make it easy to quickly resolve issues and use aggregated data to satisfy existing customers. Managers can refocus brand goals by investing in a customer experience tool after realizing the value of customer service.
Platforms for customer experience: what to look for
With so many possibilities, choosing the best customer experience tool can be challenging. Here are some important characteristics and factors to guide your business decisions.
Multiple contact methods for surveys
The brand should offer numerous ways for customers to access it when it comes to customer support, such as phone, email, SMS, in-browser integration, and social networking platforms like Messenger. Some tools include surveys in emails sent to employees.
You can increase customer responsiveness and make the service more accessible by making it available through a variety of channels. In addition, customer experience techniques should go beyond simply collecting feedback. There should come a time when taking action and starting a new round of comments is essential. Closing the feedback loop demonstrates your brand's reliability and responsiveness to customer feedback at the moment.
Adaptable templates
The customer experience should be visually and audibly aligned with your existing brand assets. Look for programs that allow changing names and addresses, multilingual questionnaires (if necessary), personal notes. By paying more for flexibility, you can be sure that your customer service will complement the entire identity.
Mapping the customer journey
Brands may better understand their customers' journeys using customer experience management. The procedure makes it possible to conduct an in-depth examination of specific points of contact so that optimal tactics can be carried out. When introducing a new feature, map data will also be essential because feedback from smooth dialogues teaches the company what matters most to its customers.
Analysis and segmentation of reactions
Customer experience systems can offer marketers a comprehensive and fragmented set of data. This discrete data supports brand evolution and helps identify areas for customer experience improvement. Are there certain places where people claim to have had a better experience, for example? Do some products receive bad feedback while others continue to win customers? Customer experience management offers solutions for continuous brand improvement.
Integrations and APIs
If the customer experience management software does not work properly with existing enterprise applications, it is of little use. For example, a customer experience survey should be integrated with the options in your help desk software. Even with additional technologies, analysis reports should be compiled into a single document to avoid any difficulties in compiling and interpreting data.
Best Platforms for Customer Experience in 2025
In order to manage a more effective and scalable customer experience in 2022, here is our list of the best customer experience platforms:
Best customers experience platforms for business growth:
Survey SurveySparrow
Brands may map out customer journeys, respond to consumer queries using the built-in support ticketing system, and eventually close the feedback loop with SurveySparrow.
The software publishes NPS surveys instantly to collect customer feedback and features a conversational interface design that minimizes friction. Due to the very user-friendly setup interface, even non-technical workers can easily create questionnaires.
Questionnaires can be automated and customized as necessary. In addition, companies may build chatbots with little or no coding knowledge, and also offer interesting surveys, as well as customer feedback via SMS, email, WhatsApp, and other methods that are useful to customers. Any device can be used to view surveys, increasing customer reach.
The best thing about SurveySparrow is how customer experience surveys don't feel too stressful for users who may be discontinued due to too many surveys. The platform has a trial version available, and the entry package costs $19 per month.
Salesforce Sales Force
For both small and large businesses, Salesforce is one of the greatest platforms for customer experience. The tool has a fully integrated CRM platform that can combine IT, marketing, and sales on a single platform.
Salesforce has a flexible and scalable design that interacts seamlessly with the existing website and channels in terms of customer experience. According to statistics, Salesforce users saw a 34% increase in revenue and a 42% improvement in forecast accuracy. Their best tool to deliver accurate, personalized customer experience surveys and feedback forms to target your brand's key endpoints is the 360 Customer system.
Salesforce offers powerful analytical capabilities as well. Brands may get useful information about customer experience management plus survey preparation and integration are straightforward. Pulling reports and creating analytics is more difficult than other platforms; however, custom fields can be tricky for novice users.
Salesforce offers a free trial and three premium plans with monthly costs of $25 for basic accounts, $75 for professionals, and $150 for enterprise-wide accounts.
Fresh Disk
Freshdesk is another well-known and dependable software for improving customer experience, which provides tools for effective customer experience management. Small businesses and large businesses may provide excellent customer service with the help of cloud-based applications.
Freshdesk's self-service feature can be integrated with your tools and enable features like the AI-powered chatbot. The app diverts queries that arrive across several channels, providing you with a standardized ticket decision.
With platform automation features, you can speed up time-consuming processes such as assigning, delivering, and sorting tickets. In addition, you can create custom customer portals, mobile field service, time monitoring, and other features.
Freshdesk is one of the most cost-effective products on the market. The first 10 agents use the service for free. While Pro costs $49 per agent, the entry-level growth plan costs $15 per month per agent.
LiveAgent
One of our top picks is Live Agent because it offers everything from powerful connectivity capabilities to stats. This customer experience platform improves customer interactions, simplifies communications, and provides functional questionnaires tailored to each customer.
Live Agent's powerful ticketing program integrates all deposited tickets via different methods. It has a built-in call center, customer portals, native live chat function, and more. You can use a single dashboard because it links to apps, emails, knowledge bases, and social media sites.
The platform's ability to self-service through customizable consumer portals is fantastic. Long wait times are eliminated by these AI-powered features, which also provide useful information to improve the brand's customer experience. Powerful integration options are also available, ideal for use with existing web and business applications.
Medal Medallia
AI-powered experience management software called Medallia helps organizations collect important consumer feedback data and turn it into useful information. The cloud-based customer experience platform with AI is the way Medallia works. It makes it easy to collect and understand tickets. From all unstructured data, the platform helps discover traits and satisfaction drivers.
In order to help your brand implement all actionable suggestions, Medallia organizes recommendations using the suggested actions and deep learning functionality. In order to maintain a high customer satisfaction rate, it also uses a risk assessment approach, which detects vulnerable consumers.
Medallia offers the ability to improve feedback in real time and integrate well with your existing apps, despite the fact that beginners may face a simple learning curve with navigation. Depending on the features your business prefers, Medallia offers a free trial and an excellent price.
Qualtrex Qualatrix
Qualtrics is one of the most reliable customers experience tools available. Their software is used by millions of users, including Nike, Netflix, and Tesla. The product strikes a strong balance between customer retention features and analytics. The easy-to-use dashboard, which can be adjusted based on your feedback channels, is one of the notable features. Brands may develop comprehensive customer profiles using survey data. Meanwhile, NPS simplifies the entire customer experience management process.
To assess and address each issue simultaneously, Qualtrics has a real-time dashboard update system with automatic notifications and closed-loop ticketing. Closed-loop follow-up is performed by the customer feedback platform. This facilitates seamless communication with customers while avoiding delays and errors for brands.
Data related to market research, customer feedback, employee engagement, and other topics is collected through this customer experience platform. Most importantly, it works seamlessly with Salesforce and other CX tools. When it comes to customer experience tools, Qualtrics is on the more expensive side, costing $1500 per year per user. But before committing to the premium plan, brands might try it out with a free trial plan.
Zindisk Zindisk
Zendesk, one of the best customers experience solutions for many years, has been improving customer engagement and service for Fortune 500 organizations as well as startups. This technology allows brands to change the call center, live chat bot, and help desk software according to preferences.
The open CRM platform for business, called Zendesk Sunshine, enables customer segmentation, feedback management, survey management, analysis, predictive analytics, and omnichannel data collection. The dashboard is incredibly easy to use and easy to use.
The company's ticketing system, knowledge library, community forums, and other tools have been optimized through this platform to improve the customer experience. To meet your translation needs, it can also be accessed in 40 different languages. This one-stop shop deals with the company's support, security, and customer analytics desk. Zendesk's Suite Professional, which has many users, starts at $49 per month and is billed annually.
FreshPapers Freeshorex
Many enterprise-level companies and organizations now trust Freshworks, a relatively new program. An integrated feedback channel for phone, email, automation options, and graphic sales data is included in this comprehensive app.
This customer experience platform provides Freshworks 360, a practical software suite that allows interaction throughout the customer journey. It provides sales professionals with a comprehensive, real-time picture of leads, allowing them to better understand leads at every point of the pipeline.
You can use Freshworks' drag-and-drop user interface, accurate reports, and excellent external templates to manage email marketing campaigns without having to purchase additional WhatsApp for business.
Optimizing the conversion with the Color Representation map, session replay, funnel analysis, and A/B testing are additional enhanced features.
The platform offers two monthly fees of $19 and $29 for its various cloud-based features.
How to start a business
There are a number of ways to make money on the Internet, but there are some that stand out as particularly profitable. Whether you're new to the internet or you've been online for a while, you're probably familiar with the term "SEO." SEO stands for Search Engine Optimization and is the process by which a website is designed to rank high in search engine results.
If you have a website, you're probably wondering how to make your website rank high in search engine results. Well, in this article, we will teach you the ins and outs of SEO, how to build an SEO strategy, and how to make money with SEO.
- What is SEO?
SEO is an acronym for Search Engine Optimization. It is the process of optimizing your website for search engines like Google, Bing, Yahoo, and others. It's the process of using keywords to increase your website's visibility and rank higher on search engine results pages. What is SEO? Search engine optimization (SEO) is a process that helps your website rank higher on search engine results pages.
- How do search engines work?
Search engines like Google and Bing use algorithms to see what people are looking for. They also use these algorithms to pick out the most relevant results. These algorithms are constantly changing and evolving for many years. Topics:
- - How do search engines work?
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- How to Build an SEO Strategy
The first step to building an SEO strategy is goal setting. You need to know what you want your website to do, what you want to achieve, and who you want to target to get there. This is important because you don't want to focus on the wrong thing. For example, if you're building your website for sale, you should focus on selling more. If you are building your website to increase brand awareness, you should focus on increasing brand awareness.
- How to make money with SEO
Your website is the storefront for your business. It's your first impression with customers. To be successful in online marketing, you'll need to make sure your website is SEO-optimized.
This means that you need to optimize the content of your website for SEO. It is also important to use keywords in your website content and title tags. You should also make sure to include links to your website content pages in the content pages. The best way to optimize your website content for SEO is to create a page for every important keyword you want to rank.
This will help your website rank. It is also necessary to place some links to your best content pages where that makes sense. You should also include your keywords in title tags and meta descriptions for web pages. This helps search engines find your pages more easily. Finally, you'll need to make sure that people are using your keywords on their website.