NVIDIA Unveils New AI Technology
NVIDIA, a leading chip and software company, has announced a new AI model for music and audio that can modify sounds and produce new ones. The technology, called Fugato, aims to meet the needs of music, film and video game producers.
Despite the unveiling of this new technology, Nvidia has not yet specified its plans to launch “Fugato,” which is considered an advanced step in the field of generative AI. This model adds to a list of similar technologies that have recently emerged from companies such as “Meta” and “Runway” that seek to generate audio or video content based on text commands.
Fugato’s technology can take existing sounds and modify them in innovative ways. For example, it can turn piano notes into human singing, or modify the tone and expression of a spoken word on demand. It can also produce entirely new sounds, such as a dog barking trumpet, from a text description.
Brian Catanzaro, vice president of applied learning research at NVIDIA, noted that generative AI will open up new possibilities for music and video games, enabling individuals and businesses to produce innovative content more easily and efficiently. “Today’s music sounds different thanks to computers and synthesizers, and generative AI is expected to help drive these transformations,” he added.
Despite the great potential of this technology, Nvidia stressed the need to be careful in its use. Catanzaro said: “Generative technologies carry some risks, as there is the potential for them to be used to create misleading content or infringe on intellectual property rights, which is why we are carefully considering how to launch this technology.”
Meanwhile, tensions are growing among major entertainment companies over the use of AI in this field. Star Scarlett Johansson has accused OpenAI of copying her voice, raising questions about how individual rights are protected when using these technologies.
It's not yet clear whether Nvidia will publicly release Fugato, as the company is still discussing how to handle the technology in the future.