How to Get Sales Leads Using WhatsApp
WhatsApp is now the most popular messaging app in the world. In fact, it has over two billion users who use it every month.
This means there's every chance your customers will have it on their smart devices and in their daily lives - making it an excellent lead generation tool.
The potential is enormous.
In this article, we'll take a look at the benefits of using WhatsApp to boost your lead generation strategy.
Let's dig in.
Why Use WhatsApp for Sales?
There are many reasons why WhatsApp is the perfect lead generation tool in 2022, namely:
It is easy to use.
You don't need to go through any rigorous setup to use WhatsApp Business, even if you haven't used it yourself yet.
WhatsApp is designed to be easy to use. It only takes a few minutes to create an account and get started.
Designed with business in mind
One of the best things about WhatsApp is that while it's definitely used as a social app, it's also designed with businesses in mind.
In fact, you can create a business account for the app. It comes with a range of products that support businesses from big to small.
Businesses can use it to respond to customer inquiries instantly (great for customer service). They can also share images of their latest products and videos demonstrating how their products or services work.
How to Get Sales Leads Using WhatsApp
The methods for building WhatsApp lists will differ slightly from those you’ve used on other channels. However, the ultimate goal is still the same – to generate leads that you can later convert into customers.
Eliminate potential customers
One of the biggest challenges companies face when it comes to lead generation is separating the wheat from the chaff. In other words, it takes time to attract qualified leads while weeding out the unwanted ones.
WhatsApp is the perfect tool for this as it can be used as a chatbot that responds to customer queries. For example, if a prospect asks a question at the top of the funnel, it can direct them to the right stage of the sales funnel.
Funnel stages allow you to target potential customers with the right marketing strategy – matching them to where they are in their buying journey.
Share stories
Do businesses need to share stories on WhatsApp?
Stories are an incredibly popular feature on WhatsApp (known as WhatsApp Status).
Inspired by the Stories feature on SnapChat and Instagram, WhatsApp Status lets you connect directly with your followers by sharing content they might be interested in. This could be new products, product launches, and customer testimonials.
You can also share user-generated content to engage your followers with powerful social proof.
The beauty of WhatsApp Status is that not only can your content engage your followers – they respond to it right there and then. You can then take their queries and direct them to the answer.
Provide better customer service
One of the best things about WhatsApp is that it’s always on. This means that when a prospect or customer has a question, they can ask it at any time and get an instant response.
Considering that research has shown that customers now expect super-fast response times, this is ideal.
WhatsApp can work just like a chatbot that provides perfect customer support. If a customer has a query – whether it’s related to your products or whether you’re offering any discounts – they can contact you via WhatsApp, and the app will take care of the responses on your behalf.
Not only is this great for building trust and relationships, but you can also use WhatsApp to push your prospects down the sales funnel and towards conversion.
Benefit from consultative selling
Consultative selling is when you put the relationship between the client and the business first. This is done by making it more personalized. Instead of just going for the hard sell, you take the time to understand their problems and find a solution based on their specific needs.
Instead of focusing on the product, you focus on the customer.
Traditional consultative sales channels include email and phone. However, WhatsApp is a game changer. It is flexible for both parties, conversations happen in real time at any hour, and you can easily and quickly share photos, videos and any other documents needed.
Use WhatsApp to extract relevant information from your end user. Then spend time nurturing the relationship with them, getting to know them and delivering a great brand experience that leads to sales.
Naturally, this may require a larger, dedicated sales effort. If your budget needs to stretch, checking out SaaS lending may be an option.
Integrate it into a lean marketing campaign.
Agile marketing puts data-driven decisions first – ensuring you accelerate your marketing and get better results faster. Improves predictability, speed, and adaptability to change.
You can build an agile marketing team to run tests to see what works and what doesn’t in your WhatsApp lead generation strategy. Then, you can mine the data and come up with quick iterations that increase your conversions.
Conclusion
WhatsApp has quickly grown to become the third most used social media platform in the world. Since people use it to communicate with businesses as well as socialize, it is imperative that you start taking advantage of its potential.
Creating a WhatsApp account is easy enough. Then, you can start implementing tactics like consultative selling and storytelling to attract leads, filter out unwanted leads — and get more sales.