6 Reasons Why Your Website Is Not Showing Up in Google Search Results
After creating your website, the next crucial step in your overall digital marketing strategy is to optimize your website and improve its search ranking on Google search results through SEO techniques such as SEO Canada , SEO Vancouver , SEO Toronto , or SEO Ottawa . If you are looking for your website in Google search results and you are unable to find your site, there are four main reasons why your website is not showing up in Google search results. Here is why.
1. Your website is too new.
It takes Google several days or maybe a few weeks to find a newly developed website and display the website in Google search results. If you have just launched your website, wait a little while for your website to be found and displayed in Google search results.
2. Your website has been banned in Google search results.
“Noindex” is a meta tag that tells crawlers like Googlebots not to show a web page in Google search results. If you set “noindex” on your entire website or specific web pages, your entire website or those pages will not appear in search results.
To prevent this problem, make sure that the web pages you want to appear in search results do not have a "noindex" tag in their meta tag.
3. Your website content needs more relevant keywords.
Google uses the keywords on your website to gain a textual understanding of your products or services, and will display your website in search results accordingly. If you don’t include relevant keywords, your website won’t appear in search results for relevant queries.
4. Your website has been penalized.
If you have engaged in “unethical” or “black hat” SEO techniques, your website may be penalized and will not appear in Google search results. Buying low-quality backlinks or stuffing your website content with keywords are unethical SEO practices that Google will penalize. The best way to determine if your website has been penalized for poor SEO practices is through a thorough SEO audit.
5. Your website doesn’t have enough high-quality backlinks.
The number of high-quality backlinks your website has told Google about the importance of your website. The more backlinks your website builds, the more important your website appears to Google and the more likely Google is to show your website in Google search results. Conversely, if your website is new and does not have many backlinks, your website may appear unimportant to Google which results in your website not showing up in Google search results.
6. The website has duplicate content issues.
Duplicate content is when the same or similar web page can be accessed through different URLs.
Google tends not to index duplicate content because it takes up unnecessary space in their index - a bit like having two copies of the same book on your bookshelf.
Instead, it usually only indexes the version you set as the base version.
If the canonical page is not set, Google tries to determine the best version of the page to index itself.
If your content is similar to another website's content, there's a good chance your website won't appear in Google search results.