The best-selling iPad is the iPad Pro according to recent statistics.
You might expect the cheapest iPad to be the best-selling iPad, but that's not the case at all. Surprisingly, the iPad Pro is Apple's best-selling device.
Best-selling iPad: iPad Pro
According to a recent report from CIRP, the iPad Pro accounted for 43% of total iPad sales in the second quarter of this year (April to June). It was followed by the regular iPad at 35%, the iPad Air at 12%, and finally the iPad mini at 10%.
Compared to Q2 2023, iPad Pro share increased by 5%, while the regular iPad share remained flat, and the share of both iPad Air and iPad mini decreased to make room for more iPad Pro sales.
Impact of new model launches
Obviously, the launch of the new iPad Pro models in May, in the middle of the second quarter, affected these numbers. However, new iPad Air models were launched at the same time, but demand for them was not as strong as demand for the iPad Pro.
CIRP expects iPad market share to stabilize over the next quarter or two, which will tell us for sure whether the iPad Pro sales surge is just a temporary phenomenon linked to the launch of the new generation or not, but in general, Apple's best-selling iPad has been the Pro version for a while.