Top 3 Techniques to Improve Google AdSense
Google AdSense is a platform that allows publishers to earn money by showing ads on their websites. There are different types of bids, some more valuable than others – it's essential to understand what they do to strategically position your ads accordingly.
Google adsense shows automated ads based on the publisher's site's audience and content. This works for a real-time auction where advertisers who use Google ads bid for the ad that should appear in front of the publisher's audience, and odds are who has the highest bid wins.
Sounds easy enough! However, unlike other traditional platforms like Facebook or LinkedIn, there's no targeting available here – just what you put on your site yourself will show up in front of your visitors unless you're willing to pay more for more specific placements (which we recommend).
There are 4 different types of bids in Google AdSense. These include:
- Cost per click (CPC) when a visitor clicks on the ad.
- CPM is the price you'll pay per thousand impressions that your ad shows to viewers.
- CPM for active view is the CPM of ads in video or mobile formats.
- Finally, the cost of sharing (CPE).
What does each type have in the store? Let's take a look!
CPC (CPC)
Publishers are charged each time a user clicks on an ad. The price per click is determined by how attractive your ad inventory is to advertisers and how much they are willing to pay for it.
CPM is CPM (CPM)
Advertisers set their bids per 1,000 impressions for an ad on a cost-per-thousand impressions basis. A publisher earns revenue each time an ad is displayed and served by the user.
Google AdSense enables both cost-per-click and CPM ads to compete to increase the amount of money they make from ads based on which will make the most revenue from viewers who click on them.
CPE (cost of participation)
With this form, advertisers define a specific action that the visitor must perform and pay only if that action is completed.
For example, in this scenario, an advertiser may decide to pay when the user hovers over a rich media ad that is expandable for at least two seconds.
Active view CPM (Active View CPM)
Publishers get paid for viewable impressions, which are determined that at least 50% of the banner ad is visible for at least one second.
Publishers only get 68 percent of ad income from impressions sold in each bid type, while Google gets the rest.
What is the difference between cost-per-click (CPC) and cost-per-view (CPV) bidding?
CPVs are bids that advertisers use for video ads, where they only pay when someone watches their ad for more than 30 seconds. On the other hand, the cost-per-click (CPC) bidding uses a model in which advertisers pay every time someone clicks on their ad. The ad doesn't have to be a video ad; it can also be an image or text link as in Google Adwords or social media platforms like Facebook Ads. If you're having trouble creating your ad, these AI tools can help you with that.
Which bid strategy will be the most profitable?
CPC is the dominant bidding strategy on Google AdSense with the highest potential ad return.
The second highest bid earning type in Google Adsense, CPM, has some drawbacks that come from not being able to sell your ads as much as because there is only one order partner (Google). Remember that earnings will depend on how high your CTR is and the value of your audience.
The cost-per-click (CPC) model offers the best results if your CTR is over 1% and doesn't fluctuate. However, I assume they are low but valuable. In this case, CPC performance will outperform CPM even though it may not bring all guaranteed and unrecognized clicks to impression value, which is most likely happening in the CPM setting where images are also not guaranteed.
To reduce the risk of bidding too high with an unknown audience and a low click-through rate, Google also offers lower bids for keyword clicks where it is uncertain whether those clicks will convert or not. In other words, they try to bid at the cheapest possible price when traffic conversion is not guaranteed.
When conversion rates are higher, and there is a valuable target audience, cost-per-thousand (CPM) can be more volatile for Google.
Google Adsense Optimization Technologies
Editing to increase the quality of your site is known as optimization, traffic on your site, and performance with AdSense. Depending on the optimization goals you have in mind, this may mean either modifying the website or implementing the ad. Optimization can help increase your revenue from AdSense, improve the usability of page visitors and get more traffic (links), etc.
Here are tips on how to optimize ads or create better sites:
1. Use smart pricing to increase CPC
Google AdSense's smart pricing algorithm is causing panic among many publishers. This algorithm ensures that advertisers get paid for when advertising on the publisher's network. Whenever possible, Google will track conversions for these advertisers, and websites with better conversion rates will receive higher bids from this pool.
However, we only see clicks, not conversions. As a result, we cannot target specific advertising categories or bid specifically for certain types of products/advertisers like other platforms that allow us to do so. You can make your site valuable by using several tactics – this could lead to higher quality bidders at more competitive tender prices than before.
Google's smart pricing isn't new. It has been around for 9 years, and this is how long publishers have tried to figure out how to hack it. For the most part, it's about the quality of the audience, and their interaction with ad clicks can be great. However, if people click without becoming customers, many advertisers see this as a wasted investment over time.
To make Google's Smart Pricing work for you instead of being against you, block unprofitable categories or place your ads in places without accidental clicks that convert traffic to customers who aren't customers. These cheap offers just don't turn into converting customers.
But how do you know what traffic to convert? It would be better if you reverse engineer the customer journey by providing explicitly tailored content for parts of it such as reviews on websites; products often get positive feedback because they are highly liked, so review sites are more likely to get high scores when faced with smart pricing algorithms due to their high cost per click (CPC).
2. Fix invalid Google AdSense transaction
"Invalid click activity" is defined as "any clicks or impressions that may artificially increase advertiser costs or publisher earnings," according to Google. This includes clicks or impressions created by a publisher by clicking on their commercials, a publisher promoting clicks on their ads, automated clickers or traffic sources, bots (or other deceptive software). The advertiser will not load.
Despite Google's assurances that they have smart technologies and a dedicated team to protect advertisers from unethical publishers (they don't explain what you might be doing), we find ourselves connected to this again.
If you continue to get invalid traffic, this is a sign of issues with your website, and Google will penalize you.
So what can you do?
Well, for starters, avoid low-quality traffic sources. If this is not possible, check the implementation and do not click on the ads!! Scammers, on the other hand, find ways to get around it. Google thus keeps its tricks hidden (although there are some educated guesses).
In the meantime, honest publishers like you get hurt, but enough lamentations and solutions. For example: be sure to balance content with ads as this may affect your audience of returning users; Also, keep an eye on social media traffic – Google AdSense doesn't agree.
Secondly, if they come from search engines or pages, they access through them. Google prefers viewers coming from these mediums only. They despise paid traffic that isn't routed across the platform from where it originated – for example, paying for a Facebook post or retweeting by bots.
Last but not least – contact Google. If you do not do something wrong and the traffic is real, legitimate and click? You may be targeted with bombing clicks from your competitors.
3. Block categories
Blocking by category will put pressure on your website and is an excellent way to increase performance. With AdSense, there are three types of ad boxes: safe, limited, and risky.
Secure ads will generate more revenue for most websites because they don't require any additional settings or special attention from website owners instead of limited and risky ads, which need manual adjustments depending on the type of content being published. Ads for all visitors to your page- an optimistic view! But let's be realistic for a second: allow all categories available in AdSense.
Competition between advertisers may increase the audience you receive. However, this may also reduce rpm if there are too many different promotions
One-time operation without sufficient marketing budgets (CPC). However, are you wondering how category ban/unblock can affect earnings? The main question here is - how can you increase profit with each type?
Higher CPM results from higher CTP (CTR) and higher cost per view (CPC). One cannot work without the other. If some categories have great-looking CTP with a bad-looking CPC, we know this is a bug for our target audience as we've seen revenue drop instead of impressions under "Allow and block ads."
Look at the ad category that has many impressions but is low in income to create an effective block list by temporarily blocking these categories so you can find the best fit that leads to more conversions.
After evaluating what works best with the reporting features in Allow Ads, such as country-wide screenshots or global reports from across regions.
Conclusion
Google AdSense is a programmatic advertising system that allows publishers to monetize their websites.
The ads displayed on the publisher's site depend on the audience and content of that specific site. Google runs an auction where advertisers who use Google Ads bidding use ads to determine which ad to appear, and the highest bidder wins.
Google AdSense is ideal for medium-sized publishers (100k visitors per month). It's easy to set up and doesn't require any technical expertise, and no fees are required to join! However, its cost-per-click (CPC) model may leave potential opportunities for monetization due to a low CTR or too low in the value of your audience.