5 Web Design Tips to Create a Great Ecommerce Website
No matter how good your products are or how accurately you plan your marketing strategy, a poorly designed website can hinder your business growth in an instant. The fact of the matter is that an online visitor only takes a few seconds to make an impression and decide whether to continue browsing on your site or leave and find a more user-friendly website. As such, having an attractive, clear, and concise ecommerce site is essential today. To help you increase conversions and retain customers, here are some of our best web design tips for creating a great ecommerce site.
1. Embrace minimalism
Although minimalism is commonly used to describe interior design, it has become an important trend in web design. It is necessary to keep things clear, tidy and direct in our hectic modern world. And when it comes to designing an ecommerce website where there is usually a range of products and categories, it's crucial to keep it simple. So this year, get rid of anything that might make your site look cluttered or cluttered and head straight to the point. All these extra bells and whistles only create distractions, reducing the chance that visitors will buy something from your online store. So, instead, stay focused on the selling process and make navigating it easy by keeping it attractive.
2. Highlight your brand
These days, online users are more cautious than ever about handing over their personal information and credit cards due to the massive presence of online scams. For this reason, building trust with your customer base is key to creating a successful online store. To do this, your brand must be polished and timely. This means taking the time to accentuate the look and tone of your brand and keep it consistent. It's also an important part of setting your store apart from others and creating an emotional connection with people, which is key to increasing sales. If you haven't already, make an effort to prioritize your brand, so you understand who your business is and which avatar you're targeting.
3. Take the "Grandma" test
If you plan to target certain generations, like Baby Boomers, keep in mind that many shoppers are not comfortable online or are just starting to learn about the concept of ecommerce. That's why having an easy-to-use design is essential. To make sure that your site reaches the mark, perform the "novelty" test. Ask a friend or relative to browse your website to see if it's easy to navigate or if they can use some improvements. Ask them to be honest with their feedback, as this will help you improve functionality on your site to improve retention. If it's not clear or easy to use, you could lose a profitable niche from shoppers.
4. Don't stray from photos
The quality of images used on websites can directly affect conversion rates. And since consumers can see or touch the products on offer, they have to rely on your photos to determine if they are worth the money. If you use blurry or insufficient images, no one will trust them. This is why having professional and high-quality images is more important for ecommerce businesses.
5. Keep text to a minimum
Expressing your passion for the products you sell is great, but the truth is that most people don't have time to stop and read long descriptions. Instead, today's online users want to quickly search and find the essential pieces of information they need to make a decision. So focus on communicating your point of view, break down your content into small sections, and keep it to a minimum. Also, clearly separate sections with large, bold fonts and highlight your CTA statements. Remember that the simpler it is, the better your chances of converting sales.
Above all, your ecommerce site needs to look professional, which can be difficult if you're trying to manage multiple roles in your startup and don't have web development experience. But that's where we can help! Hire the best freelancers in web development at Goodie. This way, you can avoid the hefty overhead costs and get the expert support you need to enable your online store to thrive.