5 tips to get better results from your Google ads
Google Ads (formerly known as "Adwords") is an advertising platform provided by Google that allows advertisers to display their products or services on search engine pages. When someone clicks on one of these ads, they will be directed to the advertiser's website. It may seem like it's going to be easy to set up and run a campaign for your business with this type of ad – but there's more to it than meets the eye!
If you're looking for some tips on how to increase your revenue from running Google Ads campaigns, read on!
1. Use a budget that is appropriate for your industry and product
When it comes to budgeting your Google Ads campaign, it's important to be realistic about how much you're willing to spend. You'll need to look at your overall marketing budget, and also think about how much you're willing to pay for each click on your ad.
Be careful when setting your average daily budget. Keep in mind that the average price you set is over the course of the month, so you may spend twice that price over some days, but your entire monthly spending won't exceed your daily budget multiplied by 30 days.
If you are not sure how much you are spending, try to start with a small amount and gradually increase it as you see the results.
Having said that, make sure your bills are in line with your competitors, if they're spending $3 per click and you're spending 25 cents on the same visitors, don't expect to get too many clicks.
2. Try some remarketing techniques to reach those who have already visited your site
Google Ads remarketing is a feature of the AdWords platform that allows businesses to show ads to people who have visited their website before. This can be a great way to reconnect with potential customers who may be interested in your products or services but haven't made a purchase.
To start using remarketing, you'll need to create a remarketing list. This is simply a list of all the people who have visited your website. They are created by adding a tracking code to your website. You can then create an ad campaign that shows ads to these people on Google and across the web.
When creating your ad campaign, you'll need to choose a goal for it. Some common goals of remarketing campaigns include increasing brand awareness, increasing traffic to your website, and getting more leads or sales.
Once you've chosen a goal, you'll need to create ads that are relevant to your target audience. You'll also need to set a budget and schedule for your campaign.
Remarketing can be a great way to increase ROI from Google Ads campaigns. If you're not currently using this feature, give it a try and see how it can help grow your business.
3. Consider using negative keywords to avoid targeting irrelevant searches or competing products and services
One of the best ways to make sure your Google Ads campaigns are effective is to use negative keywords.
What are negative keywords?
Negative keywords are words or phrases that you add to your campaign to prevent your ads from showing when someone searches for those terms.
For example, if you sell Mercedes cars, you may want to add the keyword "image" as a negative keyword. This means that your ads won't appear when someone searches for images of Mercedes cars.
Adding negative keywords can help you save the money you spend on your advertising budget, because you'll prevent your ads from showing to people who aren't interested in what you have to offer. It can also help you improve the quality of traffic on your website, as people searching for negative keywords are less likely to search for a business like yours.
4. Perform A/B testing on both transcription pages and landing pages
Test the different formats of your ad or offer to see which one provides the best results! This will help you maximize your revenue from running AdWords campaigns by providing you with more information about what's best for you and what's not.
Add a compelling call-to-action that will encourage people to click and learn more about what you're advertising!
5. Get professional help with Google Ads
When it comes to something as important as advertising your business, it's always best to get professional help. This is especially true when it comes to Google Ads –
It is a platform in which navigation can be tricky at first. A good AdWords advisor will be able to help you create effective and profitable campaigns, and they'll also be able to advise you on how to improve your results over time.
If you're serious about running successful Google Ads campaigns, it's definitely worth considering hiring a professional consultant.
Google Ads is a powerful advertising platform that can help you drive more traffic to your website and make sales. However, it's not always easy for small business owners to navigate Google Ads campaigns themselves.
If that sounds like you, consider hiring a consultant or Google advertising agency that would be able to provide guidance and expertise in areas like creating copy that increases click-through rates and landing pages that convert visitors into customers.
Do some of these tips sound familiar? Which of them has been most useful when trying new digital marketing strategies with your ads? Let us know!