Top 5 Writing Tools for Digital Marketers
Digital marketing can take a lot of time and effort. In fact, it can be very demanding, especially if you try to do everything at the same time yourself. It can even backfire when you try to work with every type of digital marketing without having enough time to manage it.
Fortunately, there are some tools you can use to help you while creating and distributing content that will make your content marketing campaigns easier to implement.
Why should marketers use writing tools?
Before researching the best tools that you can use to make your writing easier, it's worth considering the reasons why you should use these tools. As a digital marketer, you'll need to work with a variety of processes that will require a lot of your time and attention. Moreover, writing will probably take up a large part of all your work.
With so much work to do, your productivity and efficiency may be lower than if you weren't exhausting yourself. This is why using writing tools to help you is crucial. These tools largely do part of your work and make the rest easier. As a result, you will be able to do more things in less time. Here are the top five writing tools that every digital marketer should use:
#1 Grammar
You've probably heard a thing or two about Grammarly, but it's really one of the best tools writers of any kind can use. It's not only a free tool that you can use on a variety of platforms (online, desktop, browser extension), but it's also a tool that offers many features at the basic level. And once you need something more advanced, you have the option to upgrade to a paid plan.
Marcus Travers, an expert from the college essay writing service website, explains it this way, "Grammarly is popular for several reasons. First, it is easy to use and available in various forms. Secondly, it has an impressive set of features even with its free plan. Thirdly, it allows you to set up the tool to fit a specific type of text and analyze it in a particular context. All three of these aspects are the reasons why Grammarly is so loved."
The features Grammarly offers (and how they can be used) include:
Grammar, spelling, and punctuation checker: Detects problems in text and suggests possible changes you can make to solve these problems.
Audience goals, formalities, scope, tone, and intent: You can set up the tool to better understand your text and context (e.g., an expert audience, casual writing, business writing, a confident and respectful tone, and an intention to tell a story).
Misplaced word selection and words: improves wording and makes the text more coherent and easier to read.
Clarity, Engagement, and Delivery: Detects subtle issues affecting the clarity, interaction and delivery of your text.
Language preference : allows you to select your own variant of English (American, British, Canadian, Australian).
Plagiarism Detection: Checks your text for potential plagiarism issues.
#2 Hemingway Editor
While Grammarly is certainly a favorite among writers, there is another very popular writing tool that is likely to be used as often as Grammarly. The Hemingway editor (or Hemingway app) is an online tool for checking text and detecting more subtle issues within it than just grammatical or spelling errors. The tool is now also available as a paid desktop app (the online version is completely free).
This writing tool is named after the famous writer Ernest Hemingway - and there is a reason for this. Hemingway was known for a certain style of writing that was always clear and clear. There were no unnecessary words in his works and this is one of the reasons why he is considered one of the greatest writers of all time. Hemingway's editor takes this writing style to help you improve your texts.
When entering text into the tool, parts of it will be highlighted in different colors. Adverbs will be blue, passive voiced green, complex sentences in purple, hard-to-read sentences yellow, hard-to-read sentences in red. The Hemingway editor will give you suggestions for your conditions, passive voice and complex phrases, but it's up to you to deconstruct your sentences. With these changes you make, your writing will be clearer and the flow will be smoother, making your texts easier to read.
#3 Google Docs
A good word processor can dramatically change the rules of the game. You should be able to easily export your documents and share them with others. Similarly, a good word processor has a design that doesn't distract you while still providing you with the tools you'll need to write, edit, and format your texts. MS Office Word immediately comes to mind - it is the most popular option of all. But for digital marketers (especially those who work with teams), Google Docs may be a more convenient solution.
In essence, it is quite similar to Google Word docs, but connected to the Internet. Word also has an online version, but the difference between Google Docs and Word (online) is that the former is much better for real-time collaboration. In other words, when you're working with a team, Google Docs will be a better tool to use just because of its collaborative capabilities. You can still use Word (online) to collaborate, but it won't work as well as Google Docs.
Among the many features offered by Google Docs are templates, editing options, formatting, word count, display options, voice writing, commenting, typing, spelling and grammar, export options, and others. You can also choose how you want to share the document and there is an option to present it in a meeting. When different people work on the document at the same time, all the changes appear in real time, so the workflow is always very smooth and collaborative.
#4 Moz Keyword Explorer
All content you create as a digital marketer will be used for different purposes. Some of them will be used for advertising, or for articles published on a website or blog, etc. Of course, the main purpose of all the content you create is to serve your marketing goals. That's why you need to make sure that all your texts are optimized for search engines. The best way to do this is by using a keyword research tool like Moz Keyword Explorer to find all the keywords you need beforehand.
The way this tool works is simple. For example, you need to find keywords similar to "write my research paper" or "write my letter" - or you want to get keywords for a specific topic. You enter the initial keywords, topic, or URL in the Moz search bar and the tool gives you suggestions in return. Moz Keyword Explorer has hundreds of millions of keywords in its database and analyzes more than 170 Google search engines. In other words, it is a keyword research tool with as high quality as you can get.
You can also use other features provided by the tool, including:
Keyword search volume: Predicts how much search a particular keyword gets (with more than 95% accuracy).
Keyword Lists: To create and save keyword lists in the future.
Data export: Exports your results (suggestions, analytics, lists) as CSV files.
Question keywords: To find long-tail keywords in the form of questions to improve voice search.
Sort keywords: Sort keywords by difficulty, size, and organic click-through rate.
SERP analysis: Review the details of the SERP by keyword.
Sort Country: Sort keywords by country to target international markets.
Competitor analysis: To find out which keywords your site ranks and which keywords your competitors rank.
#5 Google Trends
Last but not least, another tool you can use to search topics and keywords is Google Trends. There are different alternatives you can use, but Google Trends is free and very easy to use, which is why it is preferred by many marketers.
It is the perfect tool for quick comparison of different terms to see which ones have a higher search volume as well as to check current trends in your niche.
You can compare metrics for different subregions within a country as well as for different countries on a global level. You can see the latest trending topics and different keywords under Related Topics. Moreover, you can access data from past years which can help you find old topics that can perform well if you get a new course. In other words, Google Trends is a safe of relevant keywords to use and topics to cover.
conclusion
To summarize, all these writing tools will be very useful for digital marketers. It is not worth trying to do everything yourself - you will simply spend a lot of time on things that can be automated or done faster with the help of additional tools. Thus, using these tools is essential for the efficiency of your marketing efforts.