Free and Low Budget Marketing Methods for Any Startup
Small businesses often have a tight marketing budget which can make promoting your business quite a challenge, but the good news is that there are plenty of free marketing methods that help you market your company's products or services to your customers without spending a lot of money.
Free and low-budget marketing methods for any business
As a business owner, you may not have a lot of time to research free marketing methods but in this report you will find plenty of free and low cost ways to succeed in marketing your startup.
Marketing through search engine optimization (SEO)
It can be said that SEO marketing is one of the best free marketing methods that will only cost you some time to write blogs and publish them in your store or website periodically.
Posts should be attractive and useful to visitors, contain the main keywords, beautifully and strikingly formatted, and include high-resolution images of your company, and your offices. Implemented your marketing plan without paying any riyals.
Create a Google My Business page
Google has a variety of free resources that every business should take advantage of such as Analytics , Search Console , and Google My Business .
Google My Business is the list of businesses you see when you search for businesses on Google, or Google Maps, and it's where information like your store or company's business hours, address, and Google phone number are stored.
You can create a free account, and add events and photos to it. Most importantly, this is where all of your Google reviews will be, as Google Reviews play a huge role in your SEO, and are the basis for your business to rank higher in Google search results.
Post and share on social media
Sharing on social media is a free way to grow your small business, and build trust with your audience. Create business accounts and participate in large social media sites such as Facebook, Instagram, Linkedin, Twitter, YouTube, etc. This you can do whenever you have free time that you can use in social media marketing by following the following:
Posting posts regularly on your social media pages or accounts, leads to more traffic to your store or website.
Have a live chat with your followers to get more shares.
Run polls, and ask for feedback from your followers.
Be a regular on the social media accounts you've created.
Develop a customer referral program
A customer referral program is a powerful way to market your business, and one way to refer customers is to offer your existing customers a free sample of a product, free service, discounts, or other low-cost rewards.
A customer referral program helps you get new customers by telling your customers to their friends and family about the features of your products and about your offers. In addition, a customer referral bonus can help you show appreciation to existing customers as well.
Tag your customers on social media
It is one of the best free marketing methods where @mentioning your loyal customers or potential customers, or even nearby businesses, and suppliers on social media can increase your site traffic and thus increase your business and reach new potential customers. This helps you grow your followers and maybe even reach more customers.
You should also encourage your followers to tag their friends and relatives through your posts.
Participate in exhibitions
Exhibitions are not just for big companies that have a lot of cash, there is plenty of scope for small businesses to take advantage of them as well. If you know that there is an exhibition in your city, be quick to participate in it, even if you get a table, or a small exhibition space in which you can display your goods. The cost of attending exhibitions is suitable for small companies that aspire to become large and successful companies.
If you can not afford the cost of the exhibition, you can contact another company that shares the cost with you, and even if you do not want to pay any amount, you can attend the exhibition as a visitor, but in the meantime, take your opportunity to communicate with other companies, and remember to keep the business cards of other companies.
Try Small Influencer Marketing
Influencer marketing is simply a partnership with an influential person in your field to market your products or services, and it is one of the marketing methods that need to pay little money, and sometimes it can be considered as one of the free and reliable marketing methods.
For example, if your company works in the field of selling electronic products, you should communicate with influential people who are interested in technology and who have social media with a good number of followers, as this will inevitably affect the increase in your sales by obtaining new customers. Influencer marketing may or may not be free, but micro-influencers often want to work with your brand to get free gifts, or other offers, in exchange for talking to their followers about your products and services, which we might call micro-influencers. ) that you can count on to promote your brand at very little cost.
But if you want to get to the top, you may have to pay a lot of money to big influencers to get more clients.
Email Marketing
Email marketing through MailChimp, for example, is a good free method. MailChimp is an easy-to-use email marketing service that has free plans for cities with less than 2,000 emails.
If your business is small, MailChimp is for you, where you can expand your customer base by sending out monthly email newsletters. Be careful not to be too annoying, successful marketers shy away from sending out daily emails, preferring weekly ones instead. As your skills develop, we recommend that you try email programming to automatically send store or company website flyers, or holiday discounts.
Try individual marketing
One-on-one marketing is a good way to personalize your interactions with your customers, if you own a business like a coffee shop or restaurant, it can be as simple as remembering people's names and their favorite drinks. This means sending customers discounts on their happy occasions, recommending products similar to the ones they bought before, or showing different landing pages to website visitors based on actions customers took on previous visits.
It's a nice idea to do something similar to Starbucks writing customers' names on drinks mugs, and there are plenty of examples of individual marketing that can inspire you.
Find partnerships with other companies
Wherever you are you will find a large number of companies working in a similar field to yours in your area that can send clients to you. If your company provides plumbing services, for example, you will find many contracting companies, carpentry and electricity companies that are waiting for you to communicate with them to send you their clients who have plumbing problems in their homes, and receive your clients who need services such as electrical installations and carpentry.